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Handbook of Consumer Psychology
The Publishers Web Site

Edited by

Curtis P. Haugtvedt, Ohio State University
Paul Herr, University of Colorado
Frank Kardes, University of Cincinnati

Introduction

1. History of Consumer Psychology
–David W. Schumann, University of Tennessee
–Curtis P. Haugtvedt, Ohio State University
–Edith Davidson, Auburn University

Consumer Information Processing

2. The Role of Knowledge Accessibility in Cognition and Behavior: Implications for Consumer Information Processing
–Robert S. Wyer, Hong University of Science and Technology

3. Consumer Memory, Fluency, and Familiarity
–Antonia Kronlund, University of Chicago
–Bruce Whittlesea, Simon Fraser University
–Carolyn Yoon, University of Michigan

4. Consumer Learning and Expertise
–Wesley Hutchinson, University of Pennsylvania
–Eric Eisenstein, Cornell University

5. Categorization Theory and Research in Consumer Psychology: Category
–Representation and Category-Based Inference
–Barbara Loken, University of Minnesota
–Lawrence Barsalou, Emory University
–Christopher Joiner, George Mason University

6. Consumer Inference
–Frank Kardes, University of Cincinnati
–Maria L. Cronley, Miami University
–Steven Posavac, University of Rochester
–Paul Herr, University of Colorado

7. Sensory Factors and Consumer Behavior
–Joann Peck, University of Wisconsin
–Terry L. Childers, University of Kentucky

8. Stages of Consumer Socialization: The Development of Consumer Knowledge,
–Skills, and Values from Childhood to Adolescence
–Deborah Roedder John, University of Minnesota

9. Older Consumers and Information Processing
–Carolyn Yoon, University of Michigan
–Catherine Cole, University of Iowa

Motivation, Affect, and Consumer Decisions

10. Positive Affect and Decision Processes: Recent Theoretical Developments with Practical Implications
–Alice Isen, Cornell University

11. The Nature and Role of Affect in Consumer Behavior
–Joel Cohen, University of Florida
–Michel Pham, Columbia University
–Eduardo Andrade, University of California-Berkeley

12. Self-regulation: Goals, Consumption, and Choices
–Kathleen Vohs, University of Minnesota
–Roy Baumeister, Florida State University
–Diane Tice, Florida State University

13. Goal-Directed Consumer Behavior: Motivation, Volition, and Affect
–Hans Baumgartner, Penn State University
–Rick Pieters, Tilburg University

14. Goal Directed Perception
–Chris Janiszewski, University of Florida

Persuasion, Attitudes, and Social Influence

15. Attitude Change and Persuasion
–Curtis P. Haugtvedt, Ohio State University
–Jeff A. Kasmer, Kasmer Associates, Los Angeles

16. Associative Strength
–Christopher Jones, Ohio State University
–Russell Fazio, Ohio State University

17. Measuring the Non-conscious: Implicit Social Cognition and Consumer Behavior
–Andrew Perkins, Rice University
–Mark Forehand, University of Washington
–Dominika Maison, University of Warsaw
–Anthony Greenwald, University of Washington

18. Implicit Cognition
–Patrick Vargas, University of Illinois

19. Evoking the Imagination as a Strategy of Influence
–Petia Petrova, Dartmouth College
–Robert Cialdini, Arizona State University

20. Consumer Attitudes and Behavior
–Icek Aizen, University of Massachusetts

21. The Persuasion Knowledge Model in Consumer Research
–Margaret Campbell, University of Colorado
–Amna Kirmani, University of Maryland

22. Values
–Lynn Kahle, University of Oregon
–Guangxin Xie, University of Oregon

Behavioral Decision Research

23. Consumer Decision Making: A Choice Goals Approach
–James R. Bettman, Duke University
–Mary Frances Luce, Duke University
–John W. Payne, Duke University

24. Dynamics of Goal-Based choice
–Ayelet Fishbach, University of Chicago
–Ravi Dhar, Yale University

25. Hedonomics
–Christopher Hsee, University of Chicago

26. Behavioral Pricing
–Maggie Wenjing Liu, University of Toronto
–Dilip Soman, University of Toronto

27. Perceptions of Fair Pricing
–James E. Heyman, University of St. Thomas
–Barbara Mellers, University of California-Berkeley

28. Associative Learning and Consumer Decisions
–Stijn van Osselaer, Erasmus University
–Products, Preferences, Places, and People

29. Consumer Response to Product Aesthetics: From Processing to Preference
–JoAndrea Heogg, University of Florida
–Joseph Alba, University of Florida

30. Product Assortment and Consumer Psychology
–Susan Broniarczyk, University of Texas-Austin

31. Brands and Their Meaning Makers
–Chris Allen, University of Cincinnati
–Susan Fournier, Boston University
–Felicia Miller, Marquette University

32. Theory in Consumer-Environment Research: Diagnosis and Prognosis
–Sevgin Eroglu, Georgia State Univesity
–Karen Machleit, University of Cincinnati

33. Music and Consumer Psychology
–James Kellaris, University of Cincinnati

34. Consumer Psychology of Sport: More Than Just a Game
–Robert Madrigal, University of Oregon
–Vassilis Dalakas, Northern Kentucky University

35. Diversity Issues in Consumer Psychology
–Jerome Williams, University of Texas-Austin
–Wei Na Lee, University of Texas-Austin
–Geraldine Henderson, University of Texas-Austin

Consumer Well-Being

36. Consumers and the Allure of "Safer" Tobacco Products: Scientific and Policy Issues
–Eugene Borgida, University of Minnesota
–Anita Kim, University of Minnesota
–Emily N. Stark, University of Minnesota
–Christopher Miller, University of Minnesota

37. Advertising and Youth: The Case of Tobacco
–Marvin Goldberg, Penn State University

38. The Social Marketing of Volunteerism: A Functional Approach
–Arthur Stukas, LaTrobe University
–Mark Synder, University of Minnesota
–E. Gil Clary, College of St. Cathernine

39. Health Risk Perceptions and Consumer Psychology
–Geeta Menon, New York University
–Priya Ragibur, University of California-Berkeley
–Nidhi Agrawal, Northwestern University

40. Toward a Psychology of Consumer Creativity
–James Burroughs, University of Virginia
–Page Moreau, University of Colorado
–David Mick, University of Virginia

41. Compulsive Consumption: Review and Reflection
–Ron Faber, University of Minnesota
–Tom O’Guinn, University of Illinois

42. Summing Up the State of Coping Research:
–Prospects and Prescriptions for Consumer Research
–Adam Duhachek, Indiana University

Advances in Research Methods

43. Self Reports in Consumer Research
–Kim Weaver, University of Michigan
–Norbert Schwarz, University of Michigan

44. Cross-Cultural Consumer Psychology
–Sharon Shavitt, University of Illinois
–Angela Y. Lee, Northwestern University
–Timothy P. Johnson, University of Illinois

45. Experimental Design and Measurement Error in Consumer Psychology
–Madhu Viswanathan, University of Illinois

46. Individual Differences: Tools for Theory Testing and Understanding in Consumer Psychology Research
–Curtis P. Haugtvedt, Ohio State University
–Kaiya Liu, Columbia University
–Kyeong Sam Min, University of South Dakota

47. Neuroeconomics: Foundational issues and Relevance to Consumer Research
–Giovanna Egidi, University of Chicago
–Howard Nusbaum, University of Chicago
–John Cacioppo, University of Chicago

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