Revisit: Behavioral Pricing Conference


Philadelphia, 19-20 Sep 2008; Deadline 1 May 2008

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areas: product: event

September 19th and 20th, 2008
(Submission Deadline: May 1, 2008)


Kent B. Monroe & Rajneesh Suri

Keynote Speaker:

Michael V Marn, Partner
McKinsey & Company

Drexel University will host the next Behavioral Pricing Conference on Friday September 19th and Saturday September 20th, 2008 at Drexel University in Philadelphia, PA. The keynote speaker at this year’s conference is Michael V. Marn, a renowned pricing practitioner and the leader of McKinsey & Company’s worldwide Pricing Practice. The conference invites papers related to various aspects of pricing and price promotions from both academic and managerial perspectives.

The conference will also host a Doctoral Dissertation Competition in Pricing. While the following is a list of potential topics of interest, other related areas of research in pricing are also covered:

    Information processing of price
    Bundle pricing
    Cross cultural price perceptions
    Fairness in pricing
    Price & marketing mix
    Pricing strategy
    Promotional pricing
    Public policy and price
    Reference price
    Internet pricing
    Yield pricing

The deadline for submissions is May 1, 2008. Please visit to get additional details about the conference and also to make your submissions. If you need additional information, please contact the chairs at

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