TOC: J Medical Mar


Journal of Medical Marketing, 8(1)

 ARC: Community: ELMAR: TOC

areas: sectors: journals

Journal of Medical Marketing 

Relevant ARCategory: Marketing Journals 

Product differentiation for competitive advantage
Peter Dumovic and Daniel T Knowles [Publisher] [Google Scholar]

The rise of e-health: Current trends and topics on online health communications
Renata Schiavo [Publisher] [Google Scholar]

Pricing and reimbursement: Towards a holistic approach
Yorn Schmidt and Roman Rittweger [Publisher] [Google Scholar]

The need for new promotional models
Guenther Illert and Ralf Emmerich [Publisher] [Google Scholar]

Danes’ awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents
Joakim Rehne and Claus Moldrup [Publisher] [Google Scholar]

Contract sales organisations: Making the transition from tactical resource to strategic partnering
Beth Rogers [Publisher] [Google Scholar]

Consumer choice for over-the-counter drugs and supplements in the healthcare arena: Approaches to a macro-database across topics
Hollis Ashman, Samuel Rabino, Dorothy Minkus-McKenna and Howard R Moskowitz [Publisher] [Google Scholar]

Strategic alliances and competitive performance in the pharmaceutical industry
Francisco Rocha Goncalves and Vitor da Conceicao Goncalves [Publisher] [Google Scholar]

Strengthening corporate social responsibility in the pharmaceutical industry
Diego Esteban [Publisher] [Google Scholar]