ARC: Community: ELMAR: TOC areas: sectors: journals

Journal of Medical Marketing  Relevant ARCategory: Marketing Journals

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Product differentiation for competitive advantage
–Peter Dumovic and Daniel T Knowles [Publisher] [Google Scholar]

The rise of e-health: Current trends and topics on online health communications
–Renata Schiavo [Publisher] [Google Scholar]

Pricing and reimbursement: Towards a holistic approach
–Yorn Schmidt and Roman Rittweger [Publisher] [Google Scholar]

The need for new promotional models
–Guenther Illert and Ralf Emmerich [Publisher] [Google Scholar]

Danes’ awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents
–Joakim Rehne and Claus Moldrup [Publisher] [Google Scholar]

Contract sales organisations: Making the transition from tactical resource to strategic partnering
–Beth Rogers [Publisher] [Google Scholar]

Consumer choice for over-the-counter drugs and supplements in the healthcare arena: Approaches to a macro-database across topics
–Hollis Ashman, Samuel Rabino, Dorothy Minkus-McKenna and Howard R Moskowitz [Publisher] [Google Scholar]

Strategic alliances and competitive performance in the pharmaceutical industry
–Francisco Rocha Goncalves and Vitor da Conceicao Goncalves [Publisher] [Google Scholar]

Strengthening corporate social responsibility in the pharmaceutical industry
–Diego Esteban [Publisher] [Google Scholar]

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