TOC: J Con Affairs


Journal of Consumer Affairs, 42(1)

 ARC: Community: ELMAR: TOC

areas: management: journals

Journal of Consumer Affairs 

Relevant ARCategory: Marketing Journals 

2008 Distinguished ACCI Fellows

Editorial Prelude: Remembering Luminary Leaders Stewart M. Lee and E. Scott Maynes
Brenda J. Cude

No Pain, No Strain: Impact of Health on the Financial Security of Older Americans
Hyungsoo Kim and Angela C. Lyons

The Effects of Summary Information on Consumer Perceptions of Mutual Fund Characteristics
John Kozup, Elizabeth Howlett, and Michael Pagano

Recognizing Consumer Issues in DTC Pharmaceutical Advertising
Marla B. Royne and Susan D. Myers

Bits Briefs & Applications

What Am I Drinking? The Effects of Serving Facts Information on Alcohol Beverage Containers
My Bui, Scot Burton, Elizabeth Howlett, and John Kozup

Notes & Observations

Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest
Les Carlson

Potential and Pitfalls of Applying Theory to the Practice of Financial Education
Angela C. Lyons and Urvi Neelakantan

Measuring What Really Matters to Consumers
Robert N. Mayer

Editorial Postlude

How Do You Know That?
Herbert Jack Rotfeld