ARC: Community: ELMAR: TOC areas: methods: journals

International Journal of Market Research  Relevant ARCategory: Marketing Journals

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Editorial
–Peter Mouncey

Viewpoint

After 50 years of IJMR, the state of marketing
–Malcolm McDonald

Forum

Culture, communications and business: the power of advanced semiotics
–Katja Maggio-Muller and Malcolm Evans

Main papers

A new measure of brand attitudinal equity based on the Zipf distribution
–Jan Hofmeyr, Victoria Goodall, Martin Bongers and Paul Holtzman

Instantiation: reframing brand communication
–Chris Barnham

New trends in innovation and customer relationship management: a challenge for market researchers
–Stan Maklan, Simon Knox and Lynette Ryals

Mixed mode: the only ‘fitness’regime?
–Bill Blyth

Web 2.0, social networks and the future of market research
–Mike Cooke and Nick Buckley

Book reviews

Richard Layard – Happiness: lessons from a new science
–Agnes Nairn

Les Binet and Peter Field – Marketing in the era ofaccountability
–Ian Grant and Keith Crosier

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