Behavioral Pricing Dissertation Proposals


2008 Doctoral Dissertation Proposal Competition in Behavioral Pricing, Sponsored by The Fordham University Pricing Center; Deadline 1 May 2008

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2008 Doctoral Dissertation Proposal Competition in Behavioral Pricing
(Submission Deadline: May 1, 2008)


The Fordham University Pricing Center will be sponsoring a doctoral dissertation competition for dissertation proposals dealing with the behavioral aspects of pricing. Candidates must be doctoral students in marketing, and the focus of their dissertation should relate to how buyers perceive, process and act on pricing information. While the following is a list of potential topics of interest, other related areas of research in pricing are also eligible:

    Auction pricing
    Biased price perceptions
    Bundle pricing
    Cross cultural price perceptions
    Demographics and price responses
    Elasticity estimation
    Fairness in pricing
    Information processing of price
    International pricing
    Negotiated pricing
    Odd/even pricing
    Price interaction & marketing mix
    Pricing strategy
    Product mix pricing
    Promotional pricing
    Public policy and price controls
    Quality inferences in prices
    Quantity surcharges
    Reference prices
    Internet pricing
    Yield pricing


Candidates must submit a summary of their dissertation proposal by May 1, 2008. Submissions should not exceed 25 double-spaced pages, including references, graphs, and tables. The first page of the submission should include the name and contact information of the candidate as well as that of the candidate’s dissertation advisor. The second page should provide an abstract of the dissertation. The text should clearly communicate the theoretical foundation, hypotheses, and methodological approach of the proposed research. Submissions will be evaluated by a panel of experts through a double-blind review process.

Submissions should be made electronically in Microsoft Word format and sent to Prof. Hooman Estelami( or Prof. Sarah Maxwell (


The top dissertation will be awarded $1,000. The winner will be notified by July 30th (please consult for additional details).