Behavioral Pricing Dissertation Proposals
Introduction
2008 Doctoral Dissertation Proposal Competition in Behavioral Pricing, Sponsored by The Fordham University Pricing Center; Deadline 1 May 2008
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2008 Doctoral Dissertation Proposal Competition in Behavioral Pricing
(Submission Deadline: May 1, 2008)
OVERVIEW
The Fordham University Pricing Center will be sponsoring a doctoral dissertation competition for dissertation proposals dealing with the behavioral aspects of pricing. Candidates must be doctoral students in marketing, and the focus of their dissertation should relate to how buyers perceive, process and act on pricing information. While the following is a list of potential topics of interest, other related areas of research in pricing are also eligible:
- Auction pricing
Biased price perceptions
Bundle pricing
Cross cultural price perceptions
Demographics and price responses
Elasticity estimation
Fairness in pricing
Information processing of price
International pricing
Negotiated pricing
Odd/even pricing
Price interaction & marketing mix
Pricing strategy
Product mix pricing
Promotional pricing
Public policy and price controls
Quality inferences in prices
Quantity surcharges
Reference prices
Internet pricing
Yield pricing
COMPETITION PROCESS
Candidates must submit a summary of their dissertation proposal by May 1, 2008. Submissions should not exceed 25 double-spaced pages, including references, graphs, and tables. The first page of the submission should include the name and contact information of the candidate as well as that of the candidate’s dissertation advisor. The second page should provide an abstract of the dissertation. The text should clearly communicate the theoretical foundation, hypotheses, and methodological approach of the proposed research. Submissions will be evaluated by a panel of experts through a double-blind review process.
Submissions should be made electronically in Microsoft Word format and sent to Prof. Hooman Estelami(estelami@fordham.edu) or Prof. Sarah Maxwell (smaxwell@fordham.edu).
AWARD
The top dissertation will be awarded $1,000. The winner will be notified by July 30th (please consult http://www.fordham.edu/cba/pricecenter for additional details).