Marketing Dynamics Conference


Fifth Marketing Dynamics Conference, Hamilton, New Zealand, 4-6 Jan 2009; Deadline 30 Jun 2008

 ARC: Community: ELMAR: Posting

areas: methods: call

Call for papers for the fifth Marketing Dynamics Conference, January 4-6, 2009
University of Waikato, Hamilton, New Zealand

The University of Waikato (Hamilton, New Zealand) hosts the fifth Marketing Dynamics Conference on January 4-6, 2009. This event brings together academics from around the globe to one of the world’s most scenic countries to present, hear, and discuss new research within the realm of marketing dynamics. The Marketing Dynamics Conference is a recently established forum whose relatively small scale (about 100 participants) ensures a vibrant discussion about cutting-edge research on managerially relevant dynamic marketing problems.

The conference starts on Sunday January 4 with a workshop on Dynamic Structural Models taught by Jean-Pierre Dubé, Professor of Marketing at the University of Chicago. The conference itself takes place on Monday January 5 and Tuesday January 6 in the Novotel-Tainui hotel in Hamilton, New Zealand.

This conference also provides you with an opportunity to visit New Zealand, one of the most beautiful countries in the world. East of campus is the area that featured as Hobbiton in the Lord of the Rings, and a bit further is Mount Doom from the same trilogy. Close to Hamilton is Rotorua with world-famous geothermal activities. To Hamilton’s east are white-sand Pacific Ocean beaches at the Coromandel Peninsula and the Bay of Plenty, and to the west are world-class surf beaches. New Zealand’s scenery combined with excellent wines, superb lamb and seafood dishes, as well as a vivid Maori culture makes the country well worth an extended visit.

We invite you to submit three-page abstracts (one title page and two text pages) of your research papers, present your work, and actively participate in the conference. The deadline for submitting abstracts is June 30, 2008. All details are provided on the conference website:

We hope to welcome you in New Zealand on January 4-6, 2009!

Harald van Heerde (University of Waikato; conference chair)

Advisory committee:

Marnik Dekimpe (Tilburg University and Catholic University of Leuven)
Prasad Naik (University of California at Davis)