Special issue of Journal of Nonprofit & Public Sector Marketing; Deadline 1 Jul 2008

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Special Issue on Fundraising

Journal of Nonprofit & Public Sector Marketing
Deadline: 1 July 2008

Fund raising remains an important part of nonprofit marketing. Nonprofit organizations (which include political, charitable, membership and nongovernmental organizations) are under increasing pressure to more effectively attract funding.

Many factors make this an especially timely issue to explore:

  • In the future, there will be a very large transfer of wealth/assets from the Baby Boomer generation to the next generation.
  • Some countries, such as the U.S., are reducing taxes which had previously provided incentives for charitable donations and planned giving.
  • The total number of nonprofit organizations is growing, many with more narrowly focused missions competing with more traditional nonprofits.
  • Organizations are relying more on the Internet and related technologies to communicate with supporters.
  • A new generation is entering adulthood, having different values and interests than their parents’ generation.
  • What are cultural differences among countries that affect fundraising for nonprofits in those countries and international nonprofits raising funds from citizens in diverse nations?

Of course there are many other topics related to fundraising which could also be included. We are accepting empirical, conceptual, and literature review articles. We are not accepting case studies. We are accepting book reviews related to the theme of this special issue. Book reviews are expected to be between 400 and 500 words.

Authors can submit articles electronically. Instructions for authors are available online from the journal’s website at

Please send submissions to the journal’s editor, Walter Wymer, at