ARC: Community: ELMAR: TOC areas: management: journals

Review of Marketing Research  Relevant ARCategory: Marketing Journals

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Review of Marketing Research: Taking Stock
–Naresh K. Malhotra [Publisher] [Google Scholar]

Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can’t) Learn from Behavioral Theory
–Jordan J. Louviere, Robert J. Meyer [Publisher] [Google Scholar]

How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity
–Valerie S. Folkes, Shashi Matta [Publisher] [Google Scholar]

Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications
–V. Kumar, Anita Man Luo [Publisher] [Google Scholar]

Brand Extension Research: A Cross-Cultural Perspective
–Michael A. Merz, Dana L. Alden, Wayne D. Hoyer, et al. [Publisher] [Google Scholar]

A Review of Eye-Tracking Research in Marketing
–Michel Wedel, Rik Pieters [Publisher] [Google Scholar]

Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contributions
–Jagdip Singh, Argun Saatcioglu [Publisher] [Google Scholar]

Designing Price Contracts for Procurement and Marketing of Industrial Equipment
–George John [Publisher] [Google Scholar]

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