TOC: Rev Mar Res


Review of Marketing Research, 4

 ARC: Community: ELMAR: TOC

areas: management: journals

Review of Marketing Research 

Relevant ARCategory: Marketing Journals 

Review of Marketing Research: Taking Stock
Naresh K. Malhotra [Publisher] [Google Scholar]

Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can’t) Learn from Behavioral Theory
Jordan J. Louviere, Robert J. Meyer [Publisher] [Google Scholar]

How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity
Valerie S. Folkes, Shashi Matta [Publisher] [Google Scholar]

Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications
V. Kumar, Anita Man Luo [Publisher] [Google Scholar]

Brand Extension Research: A Cross-Cultural Perspective
Michael A. Merz, Dana L. Alden, Wayne D. Hoyer, et al. [Publisher] [Google Scholar]

A Review of Eye-Tracking Research in Marketing
Michel Wedel, Rik Pieters [Publisher] [Google Scholar]

Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contributions
Jagdip Singh, Argun Saatcioglu [Publisher] [Google Scholar]

Designing Price Contracts for Procurement and Marketing of Industrial Equipment
George John [Publisher] [Google Scholar]