Customer Lifetime Value
Introduction
The Institute of Management Accountants' Foundation for Applied Research calls for proposals on customer lifetime value
ARC: Community: ELMAR: Posting
areas: relationships: call
Call for Research Proposal on Customer Lifetime Value
The Institute of Management Accountants (IMA)’s Foundation for Applied Research recently issued a call for research proposals in three areas, one of which is the Applications of Customer Lifetime Value (CLV) Measures.
See http://www.imanet.org/research_foundation_call.asp.