First International Workshop on Computer Users? Behaviour, Turin, 5 Sep 2008; Deadline 15 Mar

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We are glad to announce the First International Workshop on Computer Users’ Behaviour (CUB08), to be held in Turin, Italy, September 5, 2008.

CUB08 ( aims to provide an international forum for researchers and practitioners to exchange information and ideas regarding advances in the state of the art and practice of Computer Users Behaviour. CUB08 welcomes research papers, work-in-progress reports and case studies, describing advances in all areas of online business related to Computer Users Behaviour.

Submission topics /Subject indications (but not limited to) (

Computer users’ behaviour, perceptions and responses to the following key aspects:

  • Consumers’ responses to different solutions and strategies in an online business: trust management, security, privacy, etc.
  • Virtual Social Networks: B2C, C2C, B2B, and B2A communities, intra-organizational networks, word of mouth and consumer advocacy in social networks, virtual learning communities, etc.
  • Multichannel business management: consumer similarities and differences between digital and physical channels; channel cannibalism; interchannel synergies and conflicts, etc.
  • Experiences: the influence of type of product on the development of the business through the Internet; experiences in selling tangible or intangible products (goods vs services); commercialization of standardised vs non-standardised products, etc.
  • Customization possibilities of products or services through the net: one to one marketing, microsegmentation of the market, etc.
  • The influence on computer users’ behaviour of usability, accessibility, web design and virtual store ambience issues, etc.
  • New marketing methodologies: viral marketing, target marketing, Geo-marketing, IPTV, behavioural marketing, widget marketing, etc.
  • E-Learning: possibilities and limitations; complementarities with traditional systems; users’ satisfaction and quality perceptions, etc.
  • Mobile businesses: consumers’ characteristics, more successful distributed products, usability and accessibility challenges in mobile devices, etc.
  • E-government: Citizen acceptance and participation, digital divide, case studies, etc.

Important Dates:

  • Submission of Full Papers: March 15, 2008
  • Notification of Acceptance: April 20, 2008
  • Camera-ready copies due: May 15, 2008
  • Workshop: September 5, 2008

Workshop Chairpersons:

Carlos Flavián, University of Zaragoza, Spain;
Miguel Guinalíu, University of Zaragoza, Spain;

Paper Submission Details (

  • Authors are invited to submit original research contributions or experience reports in proper English. The submitted manuscript should closely reflect the final paper as it will appear in the Proceedings.
  • Papers should not exceed 4000 words in IEEE format (
  • For paper registration and electronic submission see starting in January 2008.
  • Submitted papers will be carefully evaluated based on originality, relevance, technical soundness, and clarity of exposition. All submitted papers will be reviewed by at least two program committee members.
  • Authors are requested to submit their paper electronically before March 15, 2008.
  • Questions about this policy or how it applies to your work should be directed to the workshop chairs. For further inquiries, please contact the Conference Organisation Office (
  • At least one author of each accepted paper should attend the workshop and present the paper. In addition, the presenter should register in the workshop and pay the registration fee before May 15, 2008 (there is no student reduction available for authors). The payment of the fees must be done on time in order to have the paper published in the proceedings.

Yours sincerely

Miguel Guinalíu, Ph. D.
Assistant Professor
Department of Economy & Business Management
University of Zaragoza
Gran Vía, 2. 50005
Phone: +34 976761000 (Ext. 4695).
Zaragoza (Spain)