Winners of the 2008 Fisher IMS & AMA SERVSIG Dissertation Proposal Award

 

 

The Initiative for Managing Services (IMS) at the Ohio State University’s Fisher College of Business, and the American Marketing Association’s Services Special Interest Group (SERVSIG) are pleased to announce the winners of the “2008 Fisher IMS and AMA SERVSIG Dissertation Proposal Competition” for the best doctoral dissertation proposals on Services. This is the second year of this annual award. The awards include three cash prizes ($2,000 for the First Place Winner, and $1,000 each for the First and Second Runners-up), and two honorable mentions. The first place winner and the two runners-up will present their research at a special session at the 2008 AMA Winter Educators’ Conference in Austin, TX (February 15-18, 2008).

 

 

FIRST PLACE WINNER:                 MARTIN MENDE

 

Affiliation:      Arizona State University

 

Advisor:          Ruth N. Bolton

 

Proposal:         Leveraging Relationship Marketing In Light Of Customer Attachment Styles Towards Service Firms

 

 

FIRST RUNNER-UP:                        LINDA ROBINSON

 

Affiliation:      University Of New South Wales

 

Advisors:        Tania Bucic And Ko De Ruyter

 

Proposal:         Antecedents And Consequences Of Team Efficacy

 

SECOND RUNNER-UP:                  SUNGJOON NAM

 

Affiliation:      University Of Chicago

 

Advisors:        Puneet Manchanda And Pradeep Chintagunta

 

Proposal:         The Effects Of Service Quality And Word Of Mouth On Customer Acquisition, Retention And Usage

 

 

HONORABLE MENTION I:           ROMANA GARMA

 

Affiliation:      The University Of Melbourne

 

Advisors:        Liliana L. Bove And Virginia K. Bratton

 

Proposal:         Customer Citizenship Behavior: A Coping Mechanism In The Stressor-Strain-Psychological Job Outcomes Model

 

 

HONORABLE MENTION II:         DANIEL WENTZEL

 

Affiliation:      University Of St. Gallen

 

Advisors:        Torsten Tomczak And Andreas Herrmann

 

Proposal:         Stereotyped Or Individuated? The Impact Of Service Employees On Brand Personality Impressions

 

 

 

2008 Competition Co-Chairs:

 

 

Neeli Bendapudi (Fisher College of Business, The Ohio State University)

 

Shashi Matta (Fisher College of Business, The Ohio State University)

 

Michael Dorsch (College of Business and Behavioral Sciences, Clemson University)