Advertising and Sales Promotion
Saleh AlShebil seeks advice on teaching Advertising and Sales Promotion
I’ll be teaching Advertising & Sales Promotion for the first time in the Spring Semester (which begins February here). I’ll be using the book:
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e Michael A. Belch and George E. Belch.
I’d like to get your advice and experience in teaching such a course in terms of syllabus, references, projects etc.
Dr. Saleh AlShebil
Assistant Professor of Marketing
Department of Management & Marketing
College of Industrial Management
King Fahd University of Petroleum & Minerals
Dhahran 31261, Saudi Arabia.