Advertising and Sales Promotion


Saleh AlShebil seeks advice on teaching Advertising and Sales Promotion

 ARC: Community: ELMAR: Posting

areas: promotion: dialog

Dear Colleagues,

I’ll be teaching Advertising & Sales Promotion for the first time in the Spring Semester (which begins February here). I’ll be using the book:

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e Michael A. Belch and George E. Belch.

I’d like to get your advice and experience in teaching such a course in terms of syllabus, references, projects etc.

Best regards

Dr. Saleh AlShebil
Assistant Professor of Marketing
Department of Management & Marketing
College of Industrial Management
King Fahd University of Petroleum & Minerals
Dhahran 31261, Saudi Arabia.
Tel: +9663-8607558
Fax: +9663-8602544
Cell: +966-550667700