ARC: Community: ELMAR: TOC areas: management: journals

Journal of Marketing Management  Relevant ARCategory: Marketing Journals

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Editorial
–Hart, Susan [Publisher]

How do consumers know which brand is the market leader or market pioneer? Consumers’ inferential processes, confidence and accuracy
–Kamins, Michael A.; Alpert, Frank; Perner, Lars [Publisher] [Google Scholar]

Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise
–Jamal, Ahmad; Al-Marri, Mohammed [Publisher] [Google Scholar]

Complex services and choice criteria: an example from the life assurance market
–Devlin, James F. [Publisher] [Google Scholar]

Ethical positioning and political marketing: the ethical awareness and concerns of UK voters
–Freestone, Oliver M.; McGoldrick, Peter J. [Publisher] [Google Scholar]

The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach
–Valor, Carmen [Publisher] [Google Scholar]

Consumer confusion proneness: scale development, validation, and application
–Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, Vincent-Wayne [Publisher] [Google Scholar]

An empirical study of salesperson stereotypes amongst UK students and their implications for recruitment
–Lee, Nick; Sandfield, Anna; Dhaliwal, Baljit [Publisher] [Google Scholar]

Internal marketing: a qualitative study of culture change in the UK banking sector
–Kelemen, Mihaela; Papasolomou, Ioanna [Publisher] [Google Scholar]

Factors influencing website traffic in the paid content market
–Wolk, Agnieszka; Theysohn, Sven [Publisher] [Google Scholar]

Co-operation, coordination, and specific assets in inter-organisational relationships
–Payan, Janice M.; Svensson, Goran [Publisher] [Google Scholar]

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