TOC: J Mar Man


Journal of Marketing Management, 23(7/8)

 ARC: Community: ELMAR: TOC

areas: management: journals

Journal of Marketing Management 

Relevant ARCategory: Marketing Journals 

Hart, Susan [Publisher]

How do consumers know which brand is the market leader or market pioneer? Consumers’ inferential processes, confidence and accuracy
Kamins, Michael A.; Alpert, Frank; Perner, Lars [Publisher] [Google Scholar]

Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise
Jamal, Ahmad; Al-Marri, Mohammed [Publisher] [Google Scholar]

Complex services and choice criteria: an example from the life assurance market
Devlin, James F. [Publisher] [Google Scholar]

Ethical positioning and political marketing: the ethical awareness and concerns of UK voters
Freestone, Oliver M.; McGoldrick, Peter J. [Publisher] [Google Scholar]

The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach
Valor, Carmen [Publisher] [Google Scholar]

Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, Vincent-Wayne [Publisher] [Google Scholar]

An empirical study of salesperson stereotypes amongst UK students and their implications for recruitment
Lee, Nick; Sandfield, Anna; Dhaliwal, Baljit [Publisher] [Google Scholar]

Internal marketing: a qualitative study of culture change in the UK banking sector
Kelemen, Mihaela; Papasolomou, Ioanna [Publisher] [Google Scholar]

Factors influencing website traffic in the paid content market
Wolk, Agnieszka; Theysohn, Sven [Publisher] [Google Scholar]

Co-operation, coordination, and specific assets in inter-organisational relationships
Payan, Janice M.; Svensson, Goran [Publisher] [Google Scholar]