Revisit: Google Online Marketing Challenge
Graduate and UG search marketing competition with students receiving $200 in Google ads to drive traffic to a Web site of their choosing, Feb-May 2008
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Please note that registrations for Google’s first-ever global academic competition, the Google Online Marketing Challenge, close at the end of this month.
For those of you already registered, about 200 professors from 40+ countries have signed up almost 8000 students. You will see a map showing your school at http://www.google.com/onlinechallenge/.
For those of you not yet registered, please consider giving your students a compelling learning experience and maybe a week’s holiday, for you and the students, at a five star hotel in San Francisco. Part of your holiday includes a day at the nearby Googleplex, to meet the team behind AdWords.
Here’s how the Challenge works: Your students will receive US$ 200 in Google ads to drive traffic to a business website of their choosing. Students will compete with groups from their institution along with student teams from all over the world.
This is not a simulation; students gain real-world experience with a real client. You have a great student project; clients gain free advertising and Internet consulting. Google provides US $200 in vouchers, teaching materials and other resources.
The Challenge is open to undergraduate and graduate students anywhere in the world. You will find details at http://www.google.com/onlinechallenge/
You can also send questions to Jamie Murphy <email@example.com>, or
- Charles Hofacker <firstname.lastname@example.org>, Florida State University, representing the Americas.
- Ana Isabel Canhoto <Ana.Canhoto@henleymc.ac.uk>, Henley Management College, representing Europe, the Middle East and Africa.
- Larry Neale <email@example.com>, The University of Western Australia, representing Australia and Asia Pacific.
Thank you for your attention and we hope you will enter your students in the Google Online Marketing Challenge.