Revisit: Google Online Marketing Challenge


Graduate and UG search marketing competition with students receiving $200 in Google ads to drive traffic to a Web site of their choosing, Feb-May 2008

 ARC: Community: ELMAR: Posting

areas: promotion: teaching

Related ARContent: Contests 

Please note that registrations for Google’s first-ever global academic competition, the Google Online Marketing Challenge, close at the end of this month.

For those of you already registered, about 200 professors from 40+ countries have signed up almost 8000 students. You will see a map showing your school at

For those of you not yet registered, please consider giving your students a compelling learning experience and maybe a week’s holiday, for you and the students, at a five star hotel in San Francisco. Part of your holiday includes a day at the nearby Googleplex, to meet the team behind AdWords.

Here’s how the Challenge works: Your students will receive US$ 200 in Google ads to drive traffic to a business website of their choosing. Students will compete with groups from their institution along with student teams from all over the world.

This is not a simulation; students gain real-world experience with a real client. You have a great student project; clients gain free advertising and Internet consulting. Google provides US $200 in vouchers, teaching materials and other resources.

The Challenge is open to undergraduate and graduate students anywhere in the world. You will find details at

You can also send questions to Jamie Murphy <>, or

  • Charles Hofacker <>, Florida State University, representing the Americas.
  • Ana Isabel Canhoto <>, Henley Management College, representing Europe, the Middle East and Africa.
  • Larry Neale <>, The University of Western Australia, representing Australia and Asia Pacific.

Thank you for your attention and we hope you will enter your students in the Google Online Marketing Challenge.


Associate Professor Jamie Murphy
The University of Western Australia Business School
Crawley, WA 6009
Tel: +61 8 6488 1979