Non Profit and Social Marketing


5th International Non Profit and Social Marketing Conference, Wollongong, Australia, 15-16 Jul 2008; Paper and abstract deadline 28 Apr

 ARC: Community: ELMAR: Posting

areas: society: call

Partnerships, Proof and Practice

5th International Non Profit and Social Marketing Conference 15-16 July 2008, Wollongong, Australia

Conference Hosts:

The Centre for Health Initiatives (CHI)
University of Wollongong

Conference Chair:

Professor Sandra Jones
Director (CHI)
Associate Dean (Research) Faculty of Health & Behavioural Sciences

Keynote Speakers:

Dr Andrew Penman
CEO, The Cancer Council NSW

Ms Sue Murray
CEO, National Breast Cancer Foundation


All papers accepted for presentation following the formal review competitive process will be published in the Conference Proceedings. These proceedings will be provided to all conference delegates, and will be available for sale to the general public. Proceedings will have an ISBN.

Highest quality papers will also be published in a special section on an upcoming edition of Social Marketing Quarterly.

Call for Papers

The 2008 INSM Conference Committee invites submission of competitive papers and proposals for Special Interest Sessions for the 2008 Conference. All papers and proposed Special Interest Sessions must reflect the conference theme of Partnerships, Proof and Practice.

Details of the submission process are given at Guidelines for competitive papers on the conference website

How to Submit

Please email competitive paper and special interest session proposals to Theresa Mullan at Please type ‘SUBMISSION FOR INSM 2008’ in the email subject field, and attach two separate files to the email:

  1. A version of your paper which includes the title, author(s) and abstract;
  2. A de-identified version (i.e: no authors) of your paper to allow for blind peer-review.

Conference Topic

Competitive papers and special interest sessions addressing the Conference theme – ‘Partnerships, Proof and Practice’ – are encouraged.

In addition, papers and special interest sessions may cover any of the following topics:

  • Arts marketing
  • Ethical and corporate social responsibility
  • Environmental marketing
  • Indigenous issues
  • Marketing and public policy
  • Political marketing
  • Public health and healthcare
  • Public sector marketing and e-government
  • Social marketing
  • Social entrepreneurship
  • Sponsorship and fundraising
  • Voluntary sector marketing

Key Due Dates:

Mon 28 April Competitive Papers and Executive Abstract for practitioners
Fri 9 May Proposals for Special Interest Sessions
Mon 12 May Early Bird Registration due
Mon 14 Jul Student Workshop
Tues 15-Wed 16 Jul International Non Profit and Social Marketing Conference

Practitioner Contribution Stream

Practitioners are encouraged to submit an Executive Abstract (one page document) for consideration as a 20 minute presentation (with PowerPoint slides)

Special Interest Sessions

Special Interest Sessions Proposals must include a rationale, an outline of the issues to be discussed and the name(s) and qualifications of a proposed Chair(s).

Please visit the conference website frequently for updated information –