TOC: J Promo Man


Journal of Promotion Management, 13(1/2)

 ARC: Community: ELMAR: TOC

areas: promotion: journals

Journal of Promotion Management 

Relevant ARCategory: Marketing Journals 

Special Issue: Investigating the Use of Sex in Media Promotion and Advertising
Guest Editor: Tom Reichert, PhD

Richard Alan Nelson [Publisher]

The Ageless Allure: Sex, Media, and Marketing
Tom Reichert [Publisher] [Google Scholar]

All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy
Michael Nitz, Tom Reichert, Adonica Schultz Aune, Andre Vander Velde [Publisher] [Google Scholar]

Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics
Kimberly Bissell, Andrea M. Duke [Publisher] [Google Scholar]

Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema
Yinjiao Ye, Shuhua Zhou [Publisher] [Google Scholar]

Sex and Shock Jocks: An Analysis of the Howard Stern and Bob & Tom Shows
Larry Soley [Publisher] [Google Scholar]

Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment
R. Glenn Cummins [Publisher] [Google Scholar]

Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors
Jacqueline Lambiase [Publisher] [Google Scholar]

Consumer Responses to Sexual Magazine Covers on a Men’s Magazine
Tom Reichert, Shuhua Zhou [Publisher] [Google Scholar]

A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising
Hye-Jin Paek, Michelle R. Nelson [Publisher] [Google Scholar]

Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino
Erika Engstrom [Publisher] [Google Scholar]