Online Media and Marketing


Leveraging Online Media and Online Marketing, Palm Springs, CA, 6-8 Feb 2008

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Leveraging Online Media and Online Marketing
Miramonte Resort and
University of California, Riverside (UCR) Palm Desert Campus
Palm Springs, California
February 6-8, 2008

We are pleased to invite you to MSI’s conference on “Leveraging Online Media and Online Marketing” to be held February 6-8 at the Miramonte Resort and the UCR Palm Desert Campus in Palm Springs, California.

Given the rapidly increasing usage by consumers of online media, online communities, and online retailing, marketers today need to reflect on the opportunities and roles for these new ways of communicating with and marketing to consumers. What can we learn about the magnitudes of these trends, the drivers underlying them, and their implications for marketing practice and theory? How do we separate the reality from the hype, and what can we learn from cases of some early successes—and failures?

This conference is co-sponsored by the Sloan Center for Internet Retailing at the University of California, Riverside and the Yaffe Center at the University of Michigan.


To view the complete agenda and to register, please open the attached document or visit:

On the last day of the conference, there will be an afternoon session featuring new academic research on leveraging online media and online marketing. While the presentations will be geared toward an academic audience, all conference participants are welcome. There is no additional charge to attend the Friday afternoon session.

Please note: You must be logged in to register for this meeting. Login and/or check your password here.


Please make your hotel reservations by calling the Miramonte Resort at (800) 237-2926 by January 11. To receive the group rate of $240, please be sure to mention “MSI Conference on Online Media and Online Marketing.” Based on availability, this rate will be available three days prior to and following the conference to meet your travel needs. Rooms are limited and the group rates are only guaranteed until January 11. For your reference, below is general contact information for the hotel.

Hotel Miramonte Resort
45-000 Indian Wells Lane
Indian Wells, CA 92210
Tel: (800) 237-2926

Should you have any questions, please e-mail We look forward to seeing you in February.