ARC: Community: ELMAR: Posting

areas: promotion: dialog

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I’m seeking a video clip of the banned Gillette Mach 3 Power razor TV commercial with the graphic showing the battery operated, vibrating razor lifting facial hair to make it easier to cut.

These television commercials were aired extensively prior to about June 2005.

For those who don’t know the history, A U.S. District Judge ruled this as false advertising and ordered Gillette to stop making the claims in their ads and on their packaging.

http://findarticles.com/p/articles/mi_qn4183/is_20060407/ai_n16188062

I have scoured You Tube and all other video sites on the Web and cannot find one. Hope someone can help.

— Andrew Czaplewski, Ph.D.
Associate Professor,
Marketing & International Business
College of Business
University of Colorado at Colorado Springs
1420 Austin Bluffs Parkway
Colorado springs, CO 80918
Email: aczaplew@uccs.edu
Website: www.uccs.edu/aczaplew

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