Segmentation Books


Guillermo Armelini seeks academic books on segmentation that focus on both processes and techniques

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PRDear Elmar’s subscribers

I wonder whether you can give some hints about a book or books of consumer segmentation or customer segmentation. Specifically I would like to read something written by academics which basically focus on both, the process of consumer segmentation and the techniques to carry it out (i.e. clustering, RFM analysis, etc.)