Segmentation Books
Introduction
Guillermo Armelini seeks academic books on segmentation that focus on both processes and techniques
ARC: Community: ELMAR: Posting
PRDear Elmar’s subscribers
I wonder whether you can give some hints about a book or books of consumer segmentation or customer segmentation. Specifically I would like to read something written by academics which basically focus on both, the process of consumer segmentation and the techniques to carry it out (i.e. clustering, RFM analysis, etc.)
Guillermo
DOCGArmelini@iese.edu