TOC: Psych and Mar
Introduction
Psychology and Marketing, 25(1)
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Psychology and Marketing
Relevant ARCategory: Marketing Journals |
Guilt and giving: A process model of empathy and efficacy
–Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil [Publisher] [Google Scholar]
Ad framing effects for consumption products: An affect priming process
–Chingching Chang [Publisher] [Google Scholar]
The effects of the researcher’s physical attractiveness and gender on mail survey response
–Curt J. Dommeyer [Publisher] [Google Scholar]
Decision delegation: A conceptualization and empirical investigation
–Praveen Aggarwal, Tridib Mazumdar [Publisher] [Google Scholar]