Revisit: Marketing, Development & Globalization


PhD seminar at University of Texas-Pan American, 19-26 May 2008, Participating faculty: Richard P. Bagozzi, Russell W. Belk, Dominique Bouchet, Nikhilesh Dholakia and A. Fuat Firat; Application deadline 15 Jan 2008

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Ph.D. Seminar
Marketing, Development & Globalization
University of Texas-Pan American (UTPA)

Site: UTPA, Edinburg, Texas

Date: May 19-26, 2008


Richard P. Bagozzi, University of Michigan, USA
Russell W. Belk, York University, Canada
Dominique Bouchet, University of Southern Denmark, Denmark
Nikhilesh Dholakia, University of Rhode Island, USA
A. Fuat Firat, University of Texas-Pan American, USA

Objective of the Seminar

We inhabit an increasingly global world as well as a world that is increasingly polarized between the haves and have-nots. At the same time, as developments in countries like China, India, Thailand, and Vietnam indicate, the economic order of this world is rapidly changing. In this seminar we will be engaged in explorations of the widest context in which contemporary marketing is practiced: global efforts concerning development and global markets. Contrary to much current institutionalized thinking, especially among members of First World governments and international bodies, such as the World Bank, we will articulate development as a concern for all societies with different dimensions emphasized in what were formerly known as the First and Third Worlds. With this perspective, we will explore marketing’s role and reformulation with emphasis on history, modernity, technology, and culture, as well as on theory development in this area. Some of the topics to be specifically covered are lessons from contemporary marketing and development, dialectical conceptualizations in global consumption, global modernity and the local traditional self, technologies of global marketing, branding and subcontracting, theories of marketing and development, and confrontations, cultures and consumption. Issues regarding methods, including the uses of micro-behavioral versus macro-theoretical perspectives in theory building will also be addressed.

Seminar Outline

All students accepted to join the seminar and registered will be sent a readings list about 2 months prior to the start date (May 19, 2008). They are expected to come to the seminar having read the material.

On the first day of the seminar, students will make a brief (15 minutes) presentation of their research project and receive feedback from the faculty and other students. The following days will include presentations and exercises led by the seminar faculty and guest scholars. During each day of the seminar, students are encouraged to make appointments with faculty for one-on-one discussions of their research interests. Students can also expect to be engaged in one-on-ones and group discussions with other students during breaks, at meals, and during the evenings. On the last day of the seminar, each student will make a presentation on how their research project is modified based on the inspirations from the seminar and receive feedback (followed by a gala dinner party). Two months after the seminar, each student will turn in a paper to be read by at least two of the faculty members. The paper will be related to the student’s research project and can be a research proposal or research paper, or a conceptual piece (this will be discussed in more detail at the seminar).

Seminar Coordinator

A. Fuat Firat, Department of Management, Marketing and International Business, College of Business Administration, University of Texas-Pan American
1201 West University Drive, Edinburg, Texas, USA
Tel: +1 956 381 3559; Fax: +1 956 384 5065; e-mail:

Faculty Profiles

Richard Bagozzi is a professor of marketing in the Ross School of Business and a professor of social and administrative sciences, College of Pharmacy, the University of Michigan. After graduating with his Ph.D. from Northwestern University, Professor Bagozzi served on the faculties of the University of California, Berkeley, the Massachusetts Institute of Technology, Stanford University, Rice University, and the University of Michigan. His basic research focuses on the theory of action, emotions, sociality, social identity, and structural equation models. His recent applied work can be seen in studies on brand communities, sales force behavior, patient decision making, and ethics.

Russell Belk is Kraft Foods Canada Chair in Marketing at the Schulich School of Business at York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He has received the Paul D. Converse Award, the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research, two Fulbright Fellowships, and honorary professorships on four continents. He has over 400 publications and his research involves the meanings of possessions, collecting, gift-giving, materialism, and global consumer culture. His work is often cultural, visual, qualitative, and interpretive and has been conducted in a number of countries including the U.S., Canada, Zimbabwe, Ghana, Kenya, Nepal, India, China, Hong Kong, Taiwan, Japan, Korea, Thailand, Cambodia, the U.K., Italy, Sweden, Denmark, Germany, Spain, the Netherlands, Romania, Turkey, Egypt, Australia, New Zealand, Papua New Guinea, and Antarctica. He has focused his cultural research on such marketing and development topics as globalization, Westernization, international tourism, development of new elites, skin color and skin lightening, consumer envy, consumer desires, international art marketing, emerging global consumer holidays, migration, consumer ethics, religious consumption, ethnicity, prostitution, beverage consumption, funeral consumption, and luxury.

Dominique Bouchet is Chair Professor of International Marketing at the Department of Marketing and Management at University of Southern Denmark – Odense where he is also the Director of Doctoral Programs in Social Sciences including Business Sciences. He has held this position since 1992. He was born in Paris, where he was educated in business economics (Master ESSEC), international economics (Ph.D. Sorbonne), sociology (Paris 7), town planning (ENPC) and Latin American Studies (IHEAL). He has been an associate professor in international economics and an associate professor in sociology and social psychology. He was also Professor at The Norwegian School of Management BI in Oslo. His main research interest is in social change and cultural differences. He studies the importance of the cultural dimension in international marketing and management. He teaches courses in cross-cultural marketing, cross-cultural communication, social psychology and cultural analysis in relation to marketing and management, marketing and social change, advertising, semiotics. He has given Ph.D. lectures and courses at The Kellogg School of Management, Northwestern University, Arizona State University, University of California at Irvine, Stockholm University, Paris Dauphine, Paris Sorbonne, ESSEC, ENPC & HEC in Paris, ESADE in Barcelona, EAISM and EDAMBA (Two European Business Research Associations organizing international doctoral courses). He has organized several doctoral courses in Business Research, Qualitative Methods, and Semiotics. He has also taught in Belgium, Norway, Spain, China, Brazil, Italy, Japan. Dominique Bouchet is the author or co-author of more than 30 books and 100 articles in ten languages. He is on the editorial board of several European and American journals. He is the Book Review Editor of Consumption, Markets & Culture. Frequently used in the media (more than sixty columns, hundreds of interviews), he is also a consultant to many European firms for top level management/ marketing decisions, and an invited speaker by many companies and organizations worldwide.

Nikhilesh Dholakia is Professor in the College of Business Administration at the University of Rhode Island (URI) specializing in Marketing and International Business. His research activities deal with technology, innovation, market processes, spatial-temporal issues of globalization, and consumer culture. He has published widely in the fields of Marketing, E-Commerce, M-Commerce, Consumer Culture, and International Business. Among his books are New Infotainment Technologies in the Home: Demand-Side Perspectives (Lawrence Erlbaum, 1996), Consuming People: From Political Economy to Theaters of Consumption (Routledge, 1998), Worldwide E-Commerce and Online Marketing: Watching the Evolution (Quorum, 2002), and M-commerce: Global Experiences and Perspectives (Idea Group, 2006). His current work is on technology-shaped consumer culture, e-commerce, m-commerce, IT-enabled global trade and IT-aided transport logistics and supply chains. He has won the Charles Slater award for the Journal of Macromarketing. He has also chaired doctoral dissertations that have won the MSI/Clayton and ACR/Sheth Foundation awards. Dr. Dholakia holds a B.Tech. in Chemical Engineering from Indian Institute of Technology (Delhi), an MBA from Indian Institute of Management (Ahmedabad), and a Ph.D. from the Kellogg School of Management at Northwestern University.

Fuat Firat is professor and chair at the Department of Management, Marketing and International Business, University of Texas-Pan American. His research interests cover areas such as macro consumer behavior and macromarketing; postmodern culture; transmodern marketing strategies; gender and consumption; marketing and development; and interorganizational relations. His has won the Journal of Macromarketing Charles Slater Award for best article with co-author N. Dholakia, and the Journal of Consumer Research best article award with co-author A. Venkatesh. He has published several books including Consuming People: From Political Economy to Theaters of Consumption, co-authored by N. Dholakia, and is the founding editor of Consumption, Markets & Culture.

Application Process

Applicants are asked to send a 750-1200 word letter of interest indicating their interests for their dissertation research or research otherwise planned, and the fit of this seminar within their doctoral program. This letter of interest can be accompanied with a letter from the applicant’s dissertation committee chair or a member of the dissertation committee. All submissions must be e-mailed to by the application deadline (January 15, 2008). Acceptance decisions will be made by February 1, 2008, and all participants must register by March 1, 2008. There will be a fee of 1,750 USD that will cover tuition, accommodations for the days of May 18-26, inclusive, all meals for the seminar dates of May 19-26, transportation between the airport and the seminar site, and access to the Wellness & Recreational Sports Center during seminar dates. Registrants will be required to get a J-1 visa to be enrolled and receive credit for the seminar to be transferred to their own universities (necessary forms will be supplied to registrants for this visa).

Site Information

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College of Business Administration:

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