ARC: Community: ELMAR: Posting

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Dear colleague,

I am in charge of the international development of the French Marketing Association with Gilles Laurent (http://www.afm-marketing.org/). The French Marketing ssociation (Association Française du Marketing or AFM in French) was created in 1984. Its main goal is to promote marketing training and researchtaking the best international standards as its benchmarks. With more than 500 individual and institutional members — essentially companies and educational institutions — from 24 countries (France of course, but also Germany, Canada, Belgium, Austria, Switzerland, Sweden, the Netherlands, the U.K., Spain, Morocco, Tunisia, Norway, Lebanon, …), the AFM is definitely much more than a purely French association. Moreover, for nineteen countries, National Coordinators endeavour to promote the French Marketing Association.

We would like to invite the Elmar members to submit papers in our annual conference (deadline: january 8th). The 24th International Congress of the French Marketing Association will be held on 15 and 16 May 2008 at the Chalet de la Porte Jaune, Bois de Vincennes, just outside Paris. It is organized by the Management Research Institute (IRG – EA 2354) of the University of Paris 12 (http://www.univ-paris12.fr/irg).

Please find below the call for paper.

Thank you very much for your support.

Best regards

Gilles N’Goala
Associate Professor
University of Montpellier – France

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24th INTERNATIONAL CONGRESS OF
THE FRENCH MARKETING ASSOCIATION
15 and 16 May 2008
Chalet de la Porte Jaune
PARIS – BOIS DE VINCENNES

CALL FOR CONTRIBUTIONS

SPECIFIC FEATURES OF THE 24th CONGRESS

The 24th International Congress of the French Marketing Association (Association Française du Marketing – AFM) will be held on 15 and 16 May 2008 at the Chalet de la Porte Jaune, Bois de Vincennes, just outside Paris. It is organized by the Management Research Institute (IRG – EA 2354) of the University of Paris 12 (http://www.univ-paris12.fr/irg).

The 2008 AFM congress is distinct from previous congresses through the greater emphasis laid on the international aspect of marketing research. As well as the traditional international session which this year will introduce our colleagues from the Netherlands, a special international session, chaired and led by Eric Arnould, Distinguished Professor of Sustainable Business Practices at the University of Wyoming (College of Business), will be devoted to the theme "critique of marketing and resistance to the market".

The 24th congress also breaks new ground in terms of its venue, the Chalet de la Porte Jaune (http://www.portejaune.com). Located on the outskirts of Paris, this ancient site, founded in 1435, is listed as historical monument. It has retained its authentic character despite being completely restored under the patronage of the Buildings of France. Currently divided into three separate sections, it offers an unrestricted view of the Lac des Minimes in the middle of the Bois de Vincennes.

Finally, the organization of the 24th congress is characterized by some new features that will facilitate certain logistical aspects related to the work of contributors and the management of submissions (see Submission and Notification Procedures below).

The 24th congress of the French Marketing Association will focus on the presentation and discussion of work covering the most recent advances in marketing research in terms of theory and methodology, together with their most significant managerial implications. Proposals for presentations on emerging themes, drawing on innovative theoretical perspectives or using original approaches, are particularly welcome. This congress will, as usual, be a forum for fruitful meetings and exchanges between marketing researchers and practitioners, as well as an opportunity for social interaction for the members of our community.

DATES TO REMEMBER AND SUBMISSION AND NOTIFICATION PROCEDURES

Closing date for submissions: 8 January 2008

1st new feature 2008 AFM Congress: Contributions should be submitted online by their authors directly on the congress website (www.congresafm2008.org) exclusively in electronic form (Word or PDF) from 1 December 2007 until midnight 8 January 2008 (definitive closing date). After this date, contributors’ access to the site will be automatically blocked.

2nd new feature 2008 AFM Congress: With the aim of simplifying the procedure for contributors, the congress site offers:

• a predesigned style sheet that allows contributors to write their article in conformity with the instructions and publication norms, thereby avoiding the need to carry out this tedious and time-consuming task themselves;
• a link with a file converter into PDF.

Date of first notification and request for changes from contributors: 25 February 2008

Date for receiving final versions of papers: 10 March 2008

Final contributor notification date: 21 March 2008

Doctoral Symposium dates: 13 and 14 May

Dates of the Congress: 15 and 16 May at the Chalet de la Porte Jaune, Bois de Vincennes, Paris

ORGANIZATION COMMITTEE

The Organization Committee of the 24th International Congress of the French Marketing Association is composed of teacher-researchers belonging to the three sections of the University of Paris 12 hosting this scientific event, namely the Institut d’Administration des Entreprises (IAE ex-ESA), Créteil IUT and Sénart IUT.

President : Abdelmajid AMINE (PR), IRG – IAE, University of Paris 12
Sandrine CADENAT (MdC), IRG – IUT Créteil, University of Paris 12
Armelle GLERANT-GLIKSON (MdC), IRG – IAE, University of Paris 12
Sandrine HOLLET (MdC), IRG – IAE, University of Paris 12
Jérôme LACOEUILHE (MdC), IRG – IUT Sénart, University of Paris 12
Laure LAVORATA (MdC), IRG – IUT Créteil, University of Paris 12
Carole MARTINEZ (MdC), IRG – IUT Sénart, University of Paris 12
Suzanne PONTIER (PR), IRG – IUT Créteil, University of Paris 12

INSTRUCTIONS TO CONTRIBUTORS

Papers must be submitted strictly in the following format:

• Text in Word/PC or PDF in Times New Roman size 12, page numbers at the bottom right of the page; maximum length 20 pages (excluding tables, figures, references, annexes and title pages); text on one side of the page only, with 1.5 line spacing; 2.5 cm page margins (top, bottom, left, right)
• The first title page contains: the paper’s title, the name(s) of the author(s) together with their position, full name and address, and any acknowledgements; this page will be removed to preserve anonymity for review purposes.
• The second title page contains the paper’s title, an abstract of no more than 100 words, and keywords (maximum 5). The contents of this page should be written in both French and English.
• The main text is followed successively by annexes, numbered footnotes in order, tables (numbered) and figures (numbered). The position of tables and figures should be indicated in the text.
• References, the bibliography, and the numbering of tables, figures and annexes should conform to the RAM journal instructions (www.revue-ram.org); since tables and figures are reproduced as supplied, the authors should therefore submit very high quality documents.
• For any documents on loan, the authors should attach reproduction permission.
• Proposals for papers should be original and not have been submitted previously or simultaneously to other symposia or congresses.
• Any submission that does not conform to these requirements will not be reviewed.
• All papers will be anonymously reviewed by a minimum of two reviewers. Authors are requested to scrupulously ensure their anonymity by supplying a text and in particular citations that do not allow them to be identified. Failure to observe this protocol will result in the rejection of their submission.
• In the event of revision, authors should conform to the rules in force for AFM publications and in particular should reply to reviewers, indicating clearly the changes made to their texts.
• Proposals for papers can be written in French or English. Proposals in English will be assessed, and if need be presented, in this language (simultaneous translation is not provided).
• The file should be named as follows: the family name of the first author (the first part only if it is a hyphenated name), followed by the first letter of the forename (or the two initials if it is a hyphenated name) and the extension doc. For example, Marie-Hélène Moawad would submit the file moawadmh.doc

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