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2008 WILLIAM F. O’DELL AWARD

The committee overseeing the voting process, made up of Punam Keller (chair), Chris Janiszewski, and Michel Wedel, is pleased to announce the winner of the William F. O’Dell Award.

The recipients of the 2008 award for the Journal of Marketing Research article published in 2003 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice are Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink, for their article "Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is," which appeared in the November 2003 (Volume 40, Number 4) issue.

The four (other) finalists were as follows: Asim Ansari and Carl F. Mela, for their article "E-Customization" (May 2003); Ravi Dhar and Itamar Simonson, for their article "The Effect of Forced Choice on Choice" (May 2003); Randolph E. Bucklin and Catarina Sismeiro, for their article "A Model of Web Site Browsing Behavior Estimated on Clickstream Data" (August 2003); and Prasad A. Naik and Kalyan Raman, for their article "Understanding the Impact of Synergy in Multimedia Communications" (November 2003).

The award will be presented at the American Marketing Association’s 2008 Winter Marketing Educators’ Conference, which will be held February 15-18, at the Hilton Austin in Austin, Texas. The winners will also present an overview of their award-winning article at a special session during the conference.

• Harald J. van Heerde is Professor of Marketing, Waikato Management School, New Zealand
• Sachin Gupta is Professor of Marketing, The Johnson School, Cornell University.
• Dick R. Wittink was General George Rogers Clark Professor of Management and Marketing, Yale School of Management, and Professor of Marketing and Marketing Research, Faculty of Economics, University of Groningen, the Netherlands.

2008 PAUL E. GREEN AWARD

The committee overseeing the voting process, made up of Bruce Hardie (chair), Greg Allenby, and Vicki Morwitz, is pleased to announce the winner of the Paul E. Green Award. The Paul E. Green Award is presented to the Journal of Marketing Research article published in 2007 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research.

Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé were selected for their article "Consumer Packaged Goods in the United States: National Brands, Local Branding," which appeared in the February 2007 (Volume 44, Number 1) issue.

The two (other) finalists were as follows: Lars Bergkvist and John R. Rossiter, for their article "The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs (May 2007), and Min Ding, for his article "An Incentive-Aligned Mechanism for Conjoint Analysis" (May 2007).

The award is generously funded by colleagues, students, and friends of Green and administered through the AMA Foundation. The award will be presented at the American Marketing Association’s 2008 Winter Marketing Educators’ Conference, which will be held February 15-18, at the Hilton Austin in Austin, Texas. The winning authors will also present their work at the Advanced Research Techniques (ART) Forum, which will be held June 15-18, 2008, at the Grove Park Inn in Asheville, North Carolina.

• Bart J. Bronnenberg is Professor of Marketing and CentER Research Fellow, University of Tilburg.
• Sanjay K. Dhar is James H. Lorie Professor of Marketing, Graduate School of Business, University of Chicago.
• Jean-Pierre Dubé is Professor of Marketing, Graduate School of Business, University of Chicago.

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