ARC: Community: ELMAR: Posting

areas: cb: call

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Collaborative & Multidisciplinary Research
Annual Conference
May 9-10, 2008

Call for Abstracts

Deadline for Submitting Abstracts: February 15, 2008

Abstracts are invited for the annual conference to be held at the Yale School of Management on May 9–10, 2008. This year’s conference is sponsored by the Yale Center for Customer Insights and the Marketing Science Institute.

Abstracts should be two pages, double-spaced. They will be reviewed by the conference committee comprised of Ravi Dhar, Subrata Sen, K. Sudhir, N. Novemsky (Yale); Punam Anand Keller (Dartmouth); Rajesh Chandy (Minnesota); Choong Park (USC); Kannan Srinivasan (Carnegie Mellon); Florian Zettelmeyer (Berkeley) and Delaine Hampton (P&G). Each session will allow for the presentation of four papers.

All empirical papers (behavioral and quantitative) are encouraged for all tracks. Preference will be given to those papers that are either multidisciplinary or collaborative. Abstracts should be sent to Eugenia.hayes@yale.edu by February 15, 2008. Please specify who will be presenting at the conference on your paper. Chosen presenters will be notified by March 15, 2008. Presenter’s registration fee, travel, and hotel expenses will be paid by the sponsoring institutions.

Abstracts on any of the following topics are welcomed:

• Understanding Customer Choices
• Metrics & Marketing Strategy
• New Product Innovations
• Maximizing Brand Performance
• Competitive Marketing Strategies
• Marketplace Impact

The conference will begin with a reception on Thursday evening, May 8th , and will end at noon on Saturday, May 10th . There will be a celebratory dinner on Friday evening. The registration fee is $275. Register online at

http://cci.som.yale.edu/events/Up_events/Spring08.asp

Registration begins January 15, 2008.

The Yale Center for Customer Insights provides superior insight and understanding of customer behavior to enhance business and society. YCCI integrates initiatives of marketing executives from leading companies across diverse industries with the multidisciplinary and global perspectives of academic scholars from the Yale School of Management to generate valuable consumer insights.

Founded in 1961, the Marketing Science Institute (MSI) is a non-profit institution dedicated to bridging the gap between marketing science theory and business practice. Currently, MSI brings together business executives from approximately 70 sponsoring corporations with leading researchers from over 100 universities worldwide. Through its financial grants, MSI supports academic research for the development – and practical translation – of leading-edge marketing knowledge on topics of importance to business.

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