TOC: J Con Behaviour


Journal of Consumer Behaviour, 6(6)

 ARC: Community: ELMAR: TOC

areas: cb: journals

Journal of Consumer Behaviour 

Relevant ARCategory: Marketing Journals 

Writing consumer research: the world according to Belk
Stephen Brown, Hope Jensen Schau [Publisher] [Google Scholar]

‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter
Ronald A. Fullerton [Publisher] [Google Scholar]

Consumer sophistication and the role of emotion on satisfaction judgments within credence services
Tony Garry [Publisher] [Google Scholar]

Cinemusical meanings in motion pictures: commerce, art, and Brando loyalty … or … De Niro, My God, To Thee
Morris B. Holbrook [Publisher] [Google Scholar]

Food for thought: a study of food consumption in postmodern US culture
Maria Kniazeva, Alladi Venkatesh [Publisher] [Google Scholar]