ARC: Community: ELMAR: TOC areas: cb: journals

Journal of Consumer Behaviour  Relevant ARCategory: Marketing Journals

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Writing consumer research: the world according to Belk
–Stephen Brown, Hope Jensen Schau [Publisher] [Google Scholar]

‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter
–Ronald A. Fullerton [Publisher] [Google Scholar]

Consumer sophistication and the role of emotion on satisfaction judgments within credence services
–Tony Garry [Publisher] [Google Scholar]

Cinemusical meanings in motion pictures: commerce, art, and Brando loyalty … or … De Niro, My God, To Thee
–Morris B. Holbrook [Publisher] [Google Scholar]

Food for thought: a study of food consumption in postmodern US culture
–Maria Kniazeva, Alladi Venkatesh [Publisher] [Google Scholar]

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