2007 JM Awards

Introduction

Richard L. Oliver has won the Sheth Foundation/Journal of Marketing Award, Min Ding the Harold H. Maynard Award, and Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, and Lerzan Aksoy the MSI/H. Paul Root Award

 ARC: Community: ELMAR: Posting Related ARContent: Journal of Marketing 

SHETH FOUNDATION/JOURNAL OF MARKETING AWARD

The recipient of the 2007 Sheth Foundation/Journal of Marketing Award, which is administered through the American Marketing Association Foundation, is Richard L. Oliver for his article "Whence Consumer Loyalty," which appeared in the Special Issue 1999 (Vol. 63) "Fundamental Issues and Directions for Marketing" in Journal of Marketing (JM).

Nominations for the award were solicited from members of the JM Editorial Review Board, and a selection committee of JM former editors (Robert F. Lusch [chair], Ruth N. Bolton, and Thomas C. Kinnear) made the selection. The award is given to honor articles that have made long-term contributions to the discipline of marketing. The award recognizes scholarship based on the benefits of time and hindsight and acknowledges contributions and outcomes made to marketing theory and practice. This year, the committee considered all articles published in JM between 1998 and 2002. The committee also weighs information obtained from letters of nomination and citation analyses.

The article represents one of the best examples of rigorous theoretical reasoning and logic directed at a marketplace anomaly. The article has important managerial implications for customer relationship management in both business-to-consumer and business-to-business environments. The central issue addressed in the article is, though loyal customers may be highly satisfied, satisfied customers do not often translate into loyalty. Oliver demonstrates that various other factors, including personal determinism and social bonding at both the institutional and personal level, explain this phenomenon. He concludes that for certain product categories or simply because of consumer disinterest, loyalty cannot be reasonably achieved. Importantly, "Whence Consumer Loyalty" has had a major impact on marketing research, as represented by the additional theoretical and empirical research it has stimulated. That impact is highly likely to continue into the future as further research helps clarify the mechanisms that work between satisfaction and loyalty, and vice versa.

The Sheth Foundation/Journal of Marketing Award was established through the generosity of the Sheth Foundation. The criteria for selection include the quality of the article’s contribution to theory and practice, the article’s originality, its technical competence, and its impact on the field of marketing. Articles eligible for the award must have been published at least five years but not more than ten years earlier.

The award was presented at the American Marketing Association’s 2008 Winter Marketing Educators’ Conference, held February 15-18, at the Hilton Austin in Austin, Texas.

  • Richard L. Oliver is Professor of Management (Marketing) at the Owen
    Graduate School of Business, Vanderbilt University. 

HAROLD H. MAYNARD AWARD

Min Ding has been selected as the recipient of the 2007 Harold H. Maynard Award for his article "A Theory of Intraperson Games," which appeared in the April 2007 (Vol. 71, No. 2) issue of Journal of Marketing.

Nominations for the awards were solicited from members of the JM Editorial Review Board, and Jakki Thomas served as chair. The article was chosen for its significant contribution to marketing theory and thought.

The award was presented at the American Marketing Association’s 2008 Winter Marketing Educators’ Conference, held February 15-18, at the Hilton Austin in Austin, Texas.

  • Min Ding is Associate Professor of Marketing, Smeal College of Business, Pennsylvania State University.

MARKETING SCIENCE INSTITUTE/H. PAUL ROOT AWARD

Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, and Lerzan Aksoy have been selected as the recipients of the 2007 MSI/H. Paul Root Award for their article "A Longitudinal Examination of Net Promoter and Firm Revenue Growth," which appeared in the July 2007 (Vol. 71, No. 3) issue of Journal of Marketing.

Nominations for the awards were solicited from members of the JM Editorial Review Board, and Jakki Thomas served as chair. The article was chosen for its significant contribution to the advancement of the practice of marketing.

The award was presented at the American Marketing Association’s 2007 Winter Marketing Educators’ Conference, held February 15-18, at the Hilton Austin in Austin, Texas.

  • Timothy L. Keiningham is Senior Vice President and Head of Consulting, IPSOS Loyalty.
  • Bruce Cooil is Professor of Management, Owen Graduate School of Management, Vanderbilt University.
  • Tor Wallin Andreassen is Professor of Marketing and Chair, Department of Marketing, BI Norwegian School of Management.
  • Lerzan Aksoy is Assistant Professor of Marketing, College of Administrative Sciences and Economics, Koç University.