ARC: Community: ELMAR: TOC areas: management: journals

Journal of Marketing  Relevant ARCategory: Marketing Journals

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Preventing Digital Music Piracy: The Carrot or the Stick?
–Rajiv K Sinha, Naomi Mandel [Publisher] [Google Scholar]

Marketing Initiatives, Expected Cash Flows, and Shareholders’Wealth
–Ramesh K.S Rao, Neeraj Bharadwaj [Publisher] [Google Scholar]

Interaction Orientation and Firm Performance
–Girish Ramani, V Kumar [Publisher] [Google Scholar]

Expanding Business-to-Business Customer Relationships: Modeling the Customer’s Upgrade Decision
–Ruth N Bolton, Katherine N Lemon, Peter C Verhoef [Publisher] [Google Scholar]

Chief Marketing Officers: A Study of Their Presence in Firms’Top Management Teams
–Pravin Nath, Vijay Mahajan [Publisher] [Google Scholar]

Understanding Service Retention Within and Across Cohorts Using Limited Information
–David A Schweidel, Peter S Fader, Eric T Bradlow [Publisher] [Google Scholar]

When Old Is Gold: The Role of Business Longevity in Risky Situations
–Preyas S Desai, Ajay Kalra, B.P.S Murthi [Publisher] [Google Scholar]

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?
–Alan G Sawyer, Juliano Laran, Jun Xu [Publisher] [Google Scholar]

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
–Rajesh Sethi, Zafar Iqbal [Publisher] [Google Scholar]

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