Ajay K. Kohli to be JM Editor


Ajay K. Kohli has been named editor of the Journal of Marketing with a three-year term beginning 1 Jul 2008

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Ajay K. Kohli has been named editor of the Journal of Marketing, currently in its 71st year of publication. Kohli, whose three-year term begins July 1, 2008, replaces Roland T. Rust, who has served as editor since July 2005.

Kohli is the Isaac Stiles Hopkins Chair in Marketing in the Goizueta Business School at Emory University. Kohli has taught at the undergraduate, graduate, and executive levels and has been recognized several times for teaching excellence. He is a recipient of the Schoolwide Jack G. Taylor Teaching Excellence Award at The University of Texas at Austin. He has led executive education seminars on topics such as building market-oriented organizations, differentiating commodities, and competing on customer value for firms in the United States, Europe, Asia, and Latin America.

Kohli’s areas of specialization include market orientation, sales management, and business-to-business marketing. A major stream of Kohli’s research focuses on what it means for a firm to be market oriented, how market orientation can be measured, why some firms are more market oriented than others, and what firms can do to become more market oriented. He has written extensively on the subject in journals such as Journal of Marketing and Journal of Marketing Research. His work subsequently has been reprinted in Marketing Classics and other books. His research on market orientation with Bernard Jaworski received the Alpha Kappa Psi award for the best practice-oriented article published in Journal of Marketing (1990), and his 1993 article in Journal of Marketing (also with Jaworski) received the inaugural Sheth Foundation/Journal of Marketing Award in 2002 for its long-term impact on the field of marketing.

Kohli is a member of the American Marketing Association, INFORMS, Academy of Marketing Science, and Association for Consumer Research, among others, and serves on the editorial boards of several journals, including Journal of Marketing, Journal of Business Research, and International Journal of Research in Marketing. He has consulted with many leading companies worldwide, including 3M, Accenture, Coca-Cola, Eastman Kodak, IBM, and Texas Instruments.