Shankar-Spiegel Award


The Direct Marketing Educational Foundation inaugurates the Shankar-Spiegel Award for the best dissertation proposal in direct/interactive marketing

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The Direct Marketing Educational Foundation has announced the inaugural Shankar – Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing, which is to be awarded for the first time in October 2008. DMEF will award up to $6,000 ($3,000 to the winner(s); $1,500 to the Honorable Mention(s)) in financial assistance to be used for travel, conference attendance, data collection, and other expenses for conducting and presenting the results of research in the field.

The award is named for its co-sponsors, DMA Hall of Fame Award recipient Edward J. “Ted” Spiegel, Spiegel Marketing Associates, and DMEF Outstanding Educator Award recipient Venkatesh “Venky” Shankar, a professor and nationally recognized direct/interactive marketing researcher at Texas A&M University. Winning candidates will be assisted in gaining the cooperation of direct marketing companies for data collection, as well as generous use of databases held by or accessible to the DMEF.

“With the establishment of the Shankar-Spiegel Award, we look forward to an increase in the level of research of direct/interactive marketing topics at colleges and universities,” said Marie Adolphe, Vice President, Programming at DMEF.

Entrants will be asked to submit a proposal that is no more than 25 double-spaced pages in length, including an tables, charts and an executive summary. The proposal will be blind reviewed. In addition to applications from PhD candidates in marketing, students in computer science, economics, management science, organizational psychology, statistics, advertising and communications, strategy, management and organization, and information systems, and other relevant disciplines whose developments help advance the understanding of direct/interactive marketing, are encouraged to apply.

Proposals will be judged on importance and potential contribution of the subject to business and academia; quality of conceptual development; feasibility and appropriateness of methodology; and creativity. Research design aspects will play a particularly important role in the evaluation process. Judges will include marketing academics and the executive staff of the DMEF. Winner(s) will be announced in March 2008.

Visit for complete entry criteria.

Proposals and inquiries should be sent to:

Marie Adolphe, Vice President of Programming Direct Marketing Educational Foundation 1120 Avenue of the Americas New York, New York 10036