Revisit: Summer AMA 2008


SERVSIG seeks special sessions at Summer AMA 2008, San Diego, 8-11 Aug 2008; Proposal deadline 4 Jan

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Related ARContent: Summer AMA 2008 

AMA SERVSIG invites special session proposals, San Diego, August 8-11, 2008

The Services Special Interest Group (SERVSIG) is soliciting special session proposals for the 2008 AMA Summer Educators’ Conference in San Diego. These proposals should be short-no longer than 5 pages in length, double-spaced in 12 point font including references, tables and figures-and can be built around panels of scholars from new or established areas related to services marketing.

The theme of the 2008 Summer Educators’ Conference, "Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society," is designed to encourage thinking, research, and managerial insights into the effects of the power of marketing knowledge on consumers, organizations, markets, and society. Therefore, appropriate topics for SERVSIG-sponsored special sessions include but are by no means limited to: transformational services (i.e., services that can transform consumer well-being and societal welfare), communication issues in service, service innovation, information technology in services, service delivery, service networks, customer satisfaction, customer loyalty, customer asset management, service failure and recovery, self-service, and global and cross-cultural perspectives on services marketing.

Also, as the merger of TourSIG into SERVSIG will soon be official, special session proposals on tourism, leisure, and hospitality-related topics are highly encouraged.

If you are interested in preparing a SERVSIG-sponsored special session, please submit a proposal to Felicia Morgan ( by Friday, January 4, 2008. We will need enough time to evaluate the proposals and to forward the recommended sessions to the track chair (Nancy Stephens).

For information on other SERVSIG news and events, please visit us at Also, if you have not subscribed to SERVNET, please consider becoming a subscriber. For more information about SERVNET, please visit the SERVSIG web page (