Consumer Brand Loyalty
Introduction
Yue Pan seeks published and unpublished studies on the antecedents and consequences of consumer brand loyalty, for a meta-analysis
ARC: Community: ELMAR: Posting
I’m now doing a meta-analysis of the antecedents and consequences of consumer brand loyalty. Therefore, I’m seeking published and unpublished studies done on this topic. I’d appreciate it if researchers in this area can send me a copy of your work (again, published or unpublished work).
Thank you.
Yue Pan
Assistant Professor of Marketing
812 Miriam Hall
Department of Management & Marketing
University of Dayton
300 College Park
Dayton, OH 45469-2271
Tel: 937-2291773
Fax: 937-2293788
Email: Yue.Pan@notes.udayton.edu