ARC: Community: ELMAR: TOC areas: b2b: journals

Journal of Business-to-Business Marketing  Relevant ARCategory: Marketing Journals

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2006 Outstanding Article of the Year
–J. David Lichtenthal [Publisher]

Impetus for the Topic- Building on Our Long and Distinguished Past
–J. David Lichtenthal [Publisher]

Business-to-Business Marketing Textbooks: A Comparative Review
–Klaus Backhaus, Bastian Mell, Tatjana Sabel [Publisher] [Google Scholar]

Commentary on "Business-to-Business Marketing Textbooks: A Comparative Review"
–Gul T. Butaney [Publisher]

Commentary on "Business-to-Business Marketing Textbooks: A Comparative Review"
–Earl D. Honeycutt, Jr., Shawn T. Thelen [Publisher]

Commentary on "Business-to-Business Marketing Textbooks: A Comparative Review"
–Damien McLoughlin [Publisher]

Business Marketing Textbooks as Framing of the Marketing Management
–Ivan Snehota, Annalisa Tunisini [Publisher] [Google Scholar]

A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"
–Klaus Backhaus, Bastian Mell, Tatjana Sabel [Publisher]

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