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Call for Book Reviewers

Book reviewers are being sought by The Journal of Consumer Marketing and The Journal of Product and Brand Management, both published by Emerald, the world’s leading publisher of management research. The book review sections of these journals are designed to provide marketing practitioners with new ideas that will be applicable in their daily work and to supply marketing instructors with actual business examples of how the theories taught in the classroom work in the "real world." Our purpose is to review trade and professional books which would be of interest to practicing marketing managers as well as to college professors looking to expand their knowledge and spice up their lectures. These criteria should be kept in mind when you read a book and when you write your review. You may keep any book that you review.

If you are interested in assisting, either on a one-time basis or on a more regular basis, please contact the Books Review Editor, Geoffrey Lantos, at either glantos@stonehill.edu or +1 508.565.1205. Please let him know your areas of interest (e.g., advertising, marketing research, e-commerce, consumer behavior, new product development, international marketing, direct marketing, branding, etc., etc.), mailing address, e-mail address, and phone number. He can send you reviewers’ guidelines and sample reviews to either help you decide whether to do a review and/or to guide you in writing your review.