SMA 2008


2008 Society for Marketing Advances Conference, St Petersburg, FL, 4-9 Nov 2008; Deadline: 1 Mar

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2008 Society for Marketing Advances Conference
November 4 – 9, 2008

TradeWinds Island Grand Beach Resort
St Petersburg, FL

Paper Submission Deadline: March 1, 2008

Conference Theme: Staying Ahead of Our Competitors: A Global Perspective

Program Chair/SMA President Elect: Mathew Joseph

Staying Ahead of our Competitors: A Global Perspective is the Conference Theme for the 2008 Society for Marketing Advances Conference, scheduled for November 4-9 at the TradeWinds Island Grand Beach Resort in St Petersburg, Florida.

Managers trying to develop a competitive advantage globally face formidable challenges. Paper and special session proposals that address issues and strategies related to this theme are especially encouraged for submission.

General Information

The conference is being developed around a number of tracks and special competitions, each with a chair or co-chairs. In addition, there will be several pre-conference faculty seminars offered. More information will follow on these special interest seminars.

We look forward to seeing you at the conference and to engaging in the intellectual discussion and warm fellowship that are SMA trademarks.

Guidelines for Submitting Special Session Proposals and Competitive Papers

  1. All competitive paper submissions and special session proposals are blind reviewed. Authors should avoid identifying themselves in the text or title.
  2. Competitive paper submissions must not be published, accepted for publication, or be under consideration for publication elsewhere.
  3. Documents must be formatted in MS Word, use Times New Roman 12 point font and have .875" (top), 1.25" (bottom), .75" (left) and .75" (right) margins.
  4. Email submissions to the appropriate track or competition chair by attaching the manuscript or special session proposal. Emailed manuscripts should have no authorship identifiers (no cover page). Instead, please include that information in the text of the email message accompanying the submission. The name of the attached file should be descriptive of the paper or special session (i.e. abbreviated title).
  5. The text of the submission email should include the author(s) names, affiliation, address, telephone, fax, and email address and clearly identify the contact author. Please denote whether the submission is a competitive paper or special session. Emails for competitive papers also must indicate one of the following: "Paper to be published in full if accepted" or, "Paper to be published as a Summary Brief if accepted." If the competitive paper is authored only by doctoral students, clearly indicate this in the email text so it can be considered for the student paper award.
  6. Competitive papers are limited to 15 pages, double-spaced, including figures, tables, and references and should begin with an abstract of 150 words or less. Authors must use the style of the Journal of Marketing. Special session proposals are limited to 5 pages, double-spaced including all ancillary materials.
  7. Submit each manuscript or proposal to only one track. Send submissions directly to the appropriate track chair. If you are unsure which track to choose for submission contact the Program Chair. All submissions are due no later than March 1, 2008.
  8. Upon acceptance, authors must prepare the manuscript for publication in accordance with the instructions provided by the Proceedings Editor.
  9. SMA rules require that all authors of accepted manuscripts must be paid members of the Society for the dues-year that begins with the conference. In addition, at least one author of each accepted manuscript must attend the conference.

***NOTE: All electronic files sent out for review will include this message: "To safeguard the intellectual property rights of authors, the Society for Marketing Advances requests that you do not share or otherwise make use of the manuscript, proposal or reviews."

SMA 2008 Conference Tracks

Advertising and Marketing Communications Track

This track invites manuscripts and special session proposals that focus on each of the key elements of the integrated marketing communications process. Topics may include, but are not limited to, advertising, sales promotion, direct marketing, public relations and publicity, sponsorships, packaging, and related areas. (Submit papers to Dr Close*)

Marla Royne Stafford
Chair, Department of Marketing
University of Memphis
Memphis, TN 38152
Tel: (901) 678-2499

Angeline Close*
Assistant Professor
University of Nevada, Las Vegas
Las Vegas, NV 89154
Tel: 702 895-5956

Business-to-Business/Customer Relationship Management Track

This track welcomes conceptual and empirical papers, and special sessions, on all issues related to the generation, communication, and sustainability of customer perceived value in markets related to inter-organizational exchanges. Topics may include but are not limited to Business Networks, Market Channel’s Structure, Organizational Buying Behavior, Market Communications, Customer Value Systems, Business relationships, and B-to-B e-Business. Papers that address topics such as: the changing nature of inter-firm relationships, the dynamism of contemporary business environments, and the influence of technology, and legal issues related to new organizational collaborations are also encouraged.

Wesley J. Johnston
Professor of Marketing
J. Mack Robinson College of Business
Georgia State University
Atlanta, GA 30303
Phone: 404-413-7851

Consumer Behavior Track

This track invites papers and special sessions that emphasize research reflecting a wide range of theories and methodological approaches on both traditionally important issues and emerging new issues in buyer behavior, both consumer as well as organizational. Topics include, but are not limited to: decision making; social, situational, and cultural influences on buyer behavior; information search, processing, and evaluation; buyer satisfaction and post-purchase evaluation ; attitude formation and persuasion; creating customer value; buyer knowledge; the meaning of consumption and consumption rituals; and, buyer response to marketing strategies and tactics such as sponsorship, retailing atmospherics, promotions and the like, buying center, influence, and participation in the buying center, measurement of buying behavior, vendor-choice and outcomes, buyer-seller relationships and more.

Barbara Stern
Professor of Marketing
Rutgers Business School
Rutgers University
Newark, NJ 07102
Tel: (212) 535 2610

Shweta Oza
Assistant Professor
Department of Marketing
University of Miami
Coral Gables, FL 33124
Tel (305) 284 1711

Case Writing and Research Track

Original cases highlighting the various functions and drivers of the marketing mix, strategy, consumer behavior, marketing management, marketing ethics, and other marketing-related issues are sought. Cases that may be used for undergraduate, graduate, executive or industry training courses are welcome. In addition, papers addressing the use of cases in teaching are welcome. Length, publication guidelines, and deadlines are the same as for other SMA competitive papers

Deborah Spake
Associate Professor of Marketing
Department of Marketing
University of South Alabama
Mobile, AL 36688
Phone: 251.460.7907

Doctoral Student Track

This track invites papers from current doctoral students and provides a professional environment for the presentation and discussion of those papers. Both empirical and conceptual papers are welcome, and topics can be related to any of the many subcategories within the marketing discipline. This track will provide doctoral students with the opportunity to share their work with their current and future colleagues. Also, Conference attendance will provide participating students with the opportunity to network with many of today’s leading marketing scholars.

Diana Haytko
Associate Professor of Marketing
Department of Marketing
Missouri State University
901 S. National Ave.
Springfield, MO 65897
Phone: 417.836.3034

Ethics and Social Responsibility Track

This track invites papers, workshops, or special session proposals dealing with topics related to ethics, public policy or legal issues and how they impact on consumers, organizations, society or public policy makers. The scope of papers is broad and could include topics related to the role of ethics in organizational work environments, social responsibility and organizational performance, the role of perceived ethical behavior on consumer affect or cognition, effects of regulation, ethics of pricing, legal/regulatory issues regarding database usage, regulatory issues, corporate prioritization, products liability, privacy, consumer ethical behavior and more

O.C. Ferrell
Anderson School of Management
University of New Mexico
Albuquerque, NM 87131
Tel: 505 277-3468

Linda Ferrell
Anderson School of Management
University of New Mexico
Albuquerque, NM 87131
Tel: 505 277-7056

International Marketing Track

This track invites papers and special session proposals that address a wide range of issues related to global, international, cross-cultural, and cross-national marketing. Manuscripts appropriate for this track may include, but are not limited to, those addressing issues in the areas of global marketing strategy, global branding, global market segmentation, global advertising and promotion, global out-sourcing and supply chain management, cross-cultural consumer behavior, global account management, market assessment and entry decisions, exporting and importing, new product diffusion across markets, marketing in transitional and emerging economies, comparative marketing systems, global competitiveness, global alliances in marketing, and cross-cultural marketing research. Papers based on international or cross-national data are particularly encouraged. Please send manuscripts and special session proposals to:

John Ford
Professor of Marketing
Old Dominion University
Norfolk, VA 23529
Tel: 757-683-3587

Marketing Education Track

This track welcomes submissions relating to quantitative research, theory and/or practical applications of marketing education. This track encompasses topics ranging from student satisfaction, innovative teaching techniques, non-traditional delivery approaches and technology in the classroom. All papers relating to these topics are encouraged. Authors having questions about submission topics should contact the track chair.

Victoria Crittenden
Professor of Marketing
Department of Marketing
Boston College
Chestnut Hill, MA 02467
Tel: 617.552.0430
Fax: 617.552.6677

Marketing Research Track

The marketing research, measures, and methods track seeks papers and special sessions that develop and apply methodologies to substantive marketing issues, particularly those related to value, brand equity, customer quality value creation, and the emergence of value/loyalty-centric organizations. Topics may include, but are certainly not limited to, modeling determinants of performance, value, loyalty, parsimony versus rigor, measurement, qualitative and/or quantitative research issues, data analysis techniques, and more.

James Agarwal
Associate Professor of Marketing
University of Calgary
Calgary, Alberta, CA T2N 1N4
Tel: 403-220-7302
Fax: 403-282-0095

Marketing Strategy Track

The marketing strategy track welcomes papers and proposals for special sessions on a wide range of marketing strategy topics. Topics may include, but are not limited to, marketing strategy development, market analysis, strategy implementation, measuring performance, competitive advantage, innovation, knowledge management, resource evaluation and allocation, marketing’s role in the strategy dialogue, and the role of technology in marketing strategy.

David Stewart
Dean, Anderson Graduate School of Management
University of California – Riverside
Tel: 951-827-4237
Fax: 951-827-3970

Zach Finney
Assistant Professor of Marketing
University of South Alabama
Mobile, AL 36688
Tel: 215-460-6412
Fax: 215-460-

Retailing and Pricing Track

Original conceptual and empirical research papers and special sessions proposals are sought. These contributions may deal with all aspects of retailing and pricing. Topics include, but are not limited to, pricing and price strategy that affect the value equation, promotion and its impact on customer loyalty, emerging technologies that enable conventional retailers to better integrate multiple retail channels, and the measurement of the value added by marketing entrepreneurship. Papers that develop new theory or address novel research questions are especially sought. Conceptual and empirical work submissions using various methods and theoretical perspectives are welcome.

Dhruv Grewal
Toyota Chair of Commerce and Electronic Business
Professor of Marketing
Marketing Division
213 Malloy Hall
Babson College
Babson Park, MA 02457
Phone: (781) 239-3902
Fax: (781) 239-5020
Email :

Nancy M. Upton (Puccinelli)
Department of Marketing
Northeastern University
College of Business Administration
202 Hayden Hall
360 Huntington Avenue
Boston, MA 02115
Phone: (617) 373-4812
Fax: 617- 373-8366

Selling and Sales Management Track

The Sales/Sales Management Track invites competitive papers on a wide-variety of topics reflecting theories, conceptualizations, empirical tests, and best practices relevant to all aspects of selling and sales management. Topics of interest include, but are not limited to, how the sales force creates and deliver value to customers, how technology can aid the sales function, knowledge-based selling, sales force strategy, performance assessment, managing cross-functional selling teams, relationship selling, emotional intelligence issues in selling, knowledge transfer among salespeople, the impact of technology on compensation and other performance management issues, sales forecasting models/methods and managing high-performance sales teams. Both non-empirical and empirical manuscripts are encouraged.

Earl Honeycutt
Professor of Business Administration
Elon University
Elon, NC 27244
Phone #: (336) 278-5961
Fax #: (336) 278-5952

Services Marketing Track

Services are a critical part of the value creation process within a functioning business model. This means that service provision is now a fundamental means of competitive advantage for both profit and non-profit firms. This track welcomes papers that focus on a broad range of issues in services marketing. Topics of interest include, but are not limited to, the following, innovation in services marketing, modes of service delivery, service marketing research, value exchange, service-based marketing strategies, international services marketing, the impact of technology on service management and delivery, e-service, service failure and recovery, service quality and professional services. Studies that present new approaches, ideas and cross disciplinary research (e.g. biotechnology, psychology, law) are particularly encouraged for submission. Empirical and conceptual papers are equally welcome.

Michael Brady
Associate Professor of Marketing
Florida State University
Tallahassee, FL 32306
Tel: (850) 644 7853

Supply Chain Management, Logistics, and Marketing Channels Track

All supply chain and logistics related topics are welcome in conceptual, case, modeling, and empirical form. Special session proposals are also welcome. Potential topic areas for this track include, but are not limited to: supply chain collaboration; relationship marketing; flexibility, agility, and/or adaptability; history of supply chain management; information management; Internal/external integration; international issues in logistics and/or supply chain management; power and dependence in supply chains; process management; risk management; linkages between SCM and marketing; resource management , reverse logistics; SCM service quality; supply chain human resource management issues; supply chain networks/relationships; supply chain security; supply chain technology and/or implementation

Glenn Richey
Assistant Professor
Department of Marketing and Supply Chain Management
University of Alabama
Tuscaloosa, Al 35487
Phone: (205).348.8922

Susan Golicic
Assistant Professor
Department of Marketing
University of Oregon
Eugene, OR 97403-1208
Tel: (541) 346-3320
Fax: (541) 346-3341

Tourism Marketing

This track looks at the unique challenges and opportunities that impact on the hotel, restaurant and tourism industries within the broader scope of the business environment.

Potential topic areas for this track include, but are not limited to: the demand for tourism; stakeholder roles and responsibilities in tourism planning; government and industry responsibilities; the tourism planning process, developing and evaluating tourism planning strategies and assessing their consequences.

Tony Henthorne
Chair, Tourism Management
University of Southern Mississippi
118 College Drive, #5091
Hattiesburg MS 39406 USA
Phone: (601).266.4635
Fax: (601).266.4630

Special Tracks & Teaching Competitions

Special Track: Journal of Marketing Theory and Practice

This track invites papers on a variety of topics from authors who wish to have the opportunity to ultimately be considered for review in revised/expanded form for the Journal of Marketing Theory and Practice (JMTP). JMTP, an SMA publication, is positioned as a high quality journal internationally that is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. JMTP values both conceptual and empirical work by academicians so long as the work provides strong implications for the managerial practice of marketing. Top rated papers in this track will be invited by the JMTP Editor to revise and undergo further review for consideration at the journal. NOTE: This track processes manuscripts only through electronic submission. Send MSWord file to the email address below.

Michael J. Dorsch
Professor of Marketing
Marketing Department
College of Business and Behavioral Sciences
245 Sirrine Hall
P.O. Box 341325
Clemson University
Clemson, SC 29634-1325
Telephone: (864) 656-5288
Fax: (864) 656-0138

Houghton-Mifflin Innovations in Teaching Competition

This track features specific pedagogical tools, activities, or exercises which improve marketing education. Submit a 5 page description of the activity that outlines the objectives, procedural and/or content requirements, and evaluation methods.

John Branch
Lecturer of Marketing and Strategy
Director of Educational Outreach
William Davidson Institute
University of Michigan
Ann Arbor, Michigan 48109
Phone: 734.647.5301

Sherwin Williams Distinguished Teaching Award

This award honors marketing educators for excellence in, and outstanding contributions to marketing education. Submit a one-page statement of teaching philosophy, a two page condensed curriculum vitae, and five pages of supporting evidence.

Don Self,
Distinguished Teaching Professor/Lowder-Weil Chair
Box 4023
Auburn University Montgomery
Montgomery AL 36124-4023
Phone: 334.244.3505

Doctoral Dissertation Competition:

The Society for Marketing Advances will once again sponsor a Doctoral Dissertation Research Proposal Award at its annual conference. The recipient of the award will be recognized at the annual conference with a plaque indicating the quality of the research and a $500 cash prize. The deadline for submitting a proposal is July 1, 2008 and should be submitted electronically to the Track Chair. More information is available on the Society’s webpage.

Doctoral Dissertation Competition:

Greg Martin
Department of Marketing and Economics
College of Business
University of West Florida
11000 University Parkway
Pensacola, FL 32514-5753
Tel. (850) 474-2623
Fax (850) 474-3069

Special International Tracks:

These tracks look specifically at issues facing marketers in various regions around the world. Potential topic areas for these tracks include, but are not limited to: the dynamic growth and magnitude of foreign investment and trade within these regions, the uncontrollable forces marketers face in these markets, environmental forces and issues, trade agreements, governmental and legal regulations.

Special Track: Current Issues in Canada

Kirby Shannahan
Assistant Professor of Marketing
University of New Brunswick
Fredericton, New Brunswick, Canada
E3B 5A3
Tel: 506-447-3262

Special Track: Current Issues in Europe

Vincent-Wayne Mitchell
Professor of Consumer Marketing
Faculty of Management Cass Business School City University
106 Bunhill Row London EC1Y 8TZ
Tel: 44 -20 7040 5108
Fax: 44 – 20 7040 8328

Mirella Kleijnen
Assistant Professor
Vrije Universiteit Amsterdam
Faculty of Economics and Business Administration
Department of Marketing, De Boelelaan 1105
1081 HV Amsterdam, Netherlands
Tel: 31-20-598 9861
Fax: 31-20-598 9870

Special Track: Current Issues in the Middle East

Nukhet Harmancioglu
Assistant Professor of Marketing
Bilkent University
Ankara, Turkey
Faculty of Business Administration
Phone: 90-312-290-2926

Special Track: Current Issues in New Zealand/Australia

Ashish Sinha
Associate Professor of Marketing
Victoria University of Wellington
P.O. Box 600
Wellington, New Zealand
Tel: 64-4-4636953

B. Ramaseshan,
Professor of Marketing and Head, School of Marketing
Curtin University of Technology
Perth, Australia 6149
Tel: + 61 8 9266 4674

Special Track: Current Issues in Asia

Gerard P. Prendergast
Professor of Marketing
Hong Kong Baptist University
Kowloon Tong
Hong Kong SAR
Ph: 3411 7570
Fax: 3411 5586

Swee Hoon Ang
Associate Professor of Marketing
NUS Business School
National University of Singapore
1 Business Link
Singapore 117592
Tel: (65) 6516-3058
Fax: (65) 6779-5941

Special Track: Current Issue in Latin America

Enrique Manzur
Professor of Marketing
Universidad de Chile
Diagonal Paraguay 257 of. 1204
Santiago, Chile
Tel: (56-2) 2229861
Fax: (56-2) 2220639

Doctoral Consortium

Jim Boles
Georgia State University
Department of Marketing
P.O. Box 3991
University Plaza
Atlanta, GA 30302-3991
(404) 651-2783, Fax (404) 651-4198

Brian T. Engelland
Associate Professor of Marketing and
Head of Marketing, Quantitative Analysis and Business Law
Mississippi State University
College of Business & Industry
P. O. Box 9582
Mississippi State, MS 39762
Phone: 662.325.8649

Proceeding Editors

William J. Kehoe and Linda K. Whitten
McIntire School of Commerce
University of Virginia
P.O. Box 400173
Charlottesville, VA 22904-4173
Phone: 434/924-7045 (Kehoe) or 650/579-7744 (Whitten)
Email: or