ARC: Community: ELMAR: TOC areas: management: journals

Journal of Business Research  Relevant ARCategory: Marketing Journals

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Marketing research in Korea: Special joint issue of journal of business research and journal of the Korean academy of marketing science
–Eunju Ko and Peter W. Cardon [Publisher]

What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
–Shintaro Okazaki and Charles R. Taylor [Publisher] [Google Scholar]

Organizational memory influences new product success
–Dae Ryun Chang and Hang Cho [Publisher] [Google Scholar]

Perceived controllability and service expectations: Influences on customer reactions following service failure
–Sunmee Choi and Anna S. Mattila [Publisher] [Google Scholar]

Culture, product type, and price influences on consumer purchase intention to buy personalized products online?
–Junyean Moon, Doren Chadee and Surinder Tikoo [Publisher] [Google Scholar]

Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products
–Young Eun Huh and Sang-Hoon Kim [Publisher] [Google Scholar]

How investor behavioral factors influence investment satisfaction, trust in investment company, and reinvestment intention
–Gyu-yeol Shim, Seung-hwan Lee and Yong-man Kim [Publisher] [Google Scholar]

Festivalscapes and patrons’ emotions, satisfaction, and loyalty
–Yong-Ki Lee, Choong-Ki Lee, Seung-Kon Lee and Barry J. Babin [Publisher] [Google Scholar]

Organizational characteristics and the CRM adoption process
–Eunju Ko, Sook Hyun Kim, Myungsoo Kim and Ji Young Woo [Publisher] [Google Scholar]

Brand equity in hospital marketing?
–Kyung Hoon Kim, Kang Sik Kim, Dong Yul Kim, Jong Ho Kim and Suk Hou Kang [Publisher] [Google Scholar]

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