ARC: Community: ELMAR: TOC areas: ecommerce: journals

International Journal of Mobile Marketing  Relevant ARCategory: Marketing Journals

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Election 2008: The Mobile Tipping Point
–Doug Busk

Insights into the Implementation of Mobile Marketing Campaigns
–Heikki Karjaluoto, Heikki Lehto, Matti Leppäniemi, Tiina Mustonen

Factors Affecting the Use of Mobile Advertising
–Ramin Vatanparast, Mahsa Asil

How Consumers Perceive Free Offers: Implications for Mobile Marketing
–Alex Wang

Image Recognition as a Method for Opt-in and Applications for Mobile Marketing
–G.D. Ramkumar

Participation TV: Premium SMS vs. Toll Free IVR
–Dennis Becker

Desperately Seeking Opt-in: A Field Report from a Student-led Mobile Marketing Initiative
–Jay Newell, Morgan Meier

Drivers of Mobile Business Models: Lessons from Four Asian Countries
–Mark Sgriccia, Huy Nguyen, Russ Edra, Adam Alworth, Olga Brandeis, Rodrigo Escandon, Patrick Kronfli, Elisabeth Silva, Bryan Swatt and Dr. Kala Seal

Differences in Customer’ Responsiveness to Mobile Direct Mail Coupon Promotions
–Fumiyo Kondo, Mariko Nakahara

Digital Libraries in the Developing World: What it may look like
–Justin Thorp

Mobile Marketing—Interactive Promotions on Mobile Devices: Navigating Legal Hurdles
–Gabe Karp

Case Study

Mobile Enhancing the Performing Arts Center: a Case Study and Conceptual View
–Ted Bailey

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