Revisit: EMAC 2008


37th European Marketing Academy Conference, Brighton, 27-30 May 2008; Deadline 4 Dec

 ARC: Community: ELMAR: Posting

37th EMAC Conference University of Brighton, UK 27-30 May 2008
21st Doctoral Colloquium 25-27 May 2008

Marketing Landscapes: A Pause for Thought

Call for Papers

We would like to invite submissions for the 37th EMAC Conference hosted by the University of Brighton in the UK. The deadline for submissions is the 4 December 2007. The online paper submission system is now open on our website Please make sure you read the paper submission guidelines carefully. The conference is preceded by the 21st EMAC Doctoral Colloquium from 25-27 May 2008. The deadline for submission to the Doctoral Colloquium is 27 January 2008.

If you are interested in registering as a reviewer please visit the conference web site and follow the link track chairs and reviewers.

The theme of the 2008 conference is to examine the marketing landscape, to continue the debate, and assess if we have over specialised the discipline into ‘silos’ and narrowed our perspectives, thus ignoring the bigger picture. Marketing has broadened in the last three decades of the 20th century adding to the complexity and diversity of the field. The questions to be raised by the 2008 conference are: Have we gone too far? Do we need a single universal paradigm or multiple paradigms? How can we reconnect with the corporate world? How does marketing respond to its critics?

The University of Brighton and the city of Brighton and Hove are located on the south coast of England only 45 minutes by train from London. It is within easy reach of the London airports (Gatwick 30 minutes; Heathrow 90 minutes), the Eurostar terminal via London Victoria Station; the Dieppe/Newhaven ferry link and the Channel Tunnel and Ferries.

Brighton is a major national and international tourist destination. The city has interesting historical architecture and is culturally diverse with a wide range of hotels, restaurants, theatres, bars, clubs, live music venues and renowned shopping areas (particularly the North and South Laines), all within close walking distance of the seafront conference venue (the Brighton Centre) and the conference hotels. There is also no shortage of interesting places to explore in your free time such as the Pier and Promenade, Brighton Marina, the Royal Pavilion, the beautiful surrounding South Downs and its villages, and the dramatic cliffs at Beachy Head.

If you want to find out more about the conference, submit a paper (maximum of 5 pages), the University of Brighton and the city, please follow the link below. We believe the university and city will provide a friendly and enjoyable environment to exchange ideas and socialise with your friends and colleagues.

Best wishes,

Keith Perks Conference Chair