ARC: Community: ELMAR: TOC areas: direct: journals

Journal of Interactive Marketing  Relevant ARCategory: Marketing Journals

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Achieving customer value from electronic channels through identity commitment, calculative commitment, and trust in technology
–Devon S. Johnson [Publisher] [Google Scholar]

Exploring the value of online product reviews in forecasting sales: The case of motion pictures
–Chrysanthos Dellarocas, Xiaoquan (Michael) Zhang, Neveen F. Awad [Publisher] [Google Scholar]

Smart versus knowledgeable online recommendation agents
–Girish N. Punj, Robert Moore [Publisher] [Google Scholar]

An investigation of internet coordination mechanisms in network organizations
–Teck-Yong Eng [Publisher] [Google Scholar]

Why are you telling me this? An examination into negative consumer reviews on the Web
–Shahana Sen, Dawn Lerman [Publisher] [Google Scholar]

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