TOC: J Interactive Mar


Journal of Interactive Marketing, 21(4)

 ARC: Community: ELMAR: TOC

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Journal of Interactive Marketing 

Relevant ARCategory: Marketing Journals 

Achieving customer value from electronic channels through identity commitment, calculative commitment, and trust in technology
Devon S. Johnson [Publisher] [Google Scholar]

Exploring the value of online product reviews in forecasting sales: The case of motion pictures
Chrysanthos Dellarocas, Xiaoquan (Michael) Zhang, Neveen F. Awad [Publisher] [Google Scholar]

Smart versus knowledgeable online recommendation agents
Girish N. Punj, Robert Moore [Publisher] [Google Scholar]

An investigation of internet coordination mechanisms in network organizations
Teck-Yong Eng [Publisher] [Google Scholar]

Why are you telling me this? An examination into negative consumer reviews on the Web
Shahana Sen, Dawn Lerman [Publisher] [Google Scholar]