ARC: Community: ELMAR: TOC areas: sectors: journals

Journal of Hospital Marketing & Public Relations  Relevant ARCategory: Marketing Journals

---

Editor’s Note
–Tony Carter [Publisher]

Hospital Activity and Hospital Profits
–Charles Hegji [Publisher] [Google Scholar]

Why Do Patients Select a Hospital? A Conjoint Analysis in Two German Hospitals
–Jens Leister, Jürgen Stausberg [Publisher] [Google Scholar]

The Power of Creative Medical Education: How One Retirement Community Is Learning How to Manage Diabetes
–Michaeline Skiba, Helen Skiba-Powell [Publisher] [Google Scholar]

"When Doing Good Is Just the Start to Being Good": A Possible Tool to Improve the Organizational Effectiveness of Non-Profit Health Care Organizations
–Jens Mueller [Publisher] [Google Scholar]

Category Captain Management: A New Approach for Healthcare Suppliers to Partner with Their Hospital Customers
–Bill Trombetta [Publisher] [Google Scholar]

U.S. Health Care, a Different Perspective
–Mary Carter [Publisher] [Google Scholar]

---