TOC: J Euromarketing

Introduction

Journal of Euromarketing, 16(4)

 ARC: Community: ELMAR: TOC

areas: global: journals

Journal of Euromarketing 

Relevant ARCategory: Marketing Journals 


Editorial
Erdener Kaynak [Publisher]

Economic Confidence and Shopping Costs: An Empirical Analysis in an Emerging Economy
S. Umit Kucuk [Publisher] [Google Scholar]

Buyer Loyalty Development Through Seller Education of Service Buyers
Kent Eriksson, D. Deo Sharma [Publisher] [Google Scholar]

Information Content of Magazine Advertising in Turkey
Perran Akan [Publisher] [Google Scholar]

Assessing the Performance of Foreign Equity Ventures: The Case of Turkish Manufacturing FDI Firms
Harun Kaya, Deniz Erden [Publisher] [Google Scholar]