TOC: J Euromarketing
Introduction
Journal of Euromarketing, 16(4)
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Journal of Euromarketing
Relevant ARCategory: Marketing Journals |
Editorial
–Erdener Kaynak [Publisher]
Economic Confidence and Shopping Costs: An Empirical Analysis in an Emerging Economy
–S. Umit Kucuk [Publisher] [Google Scholar]
Buyer Loyalty Development Through Seller Education of Service Buyers
–Kent Eriksson, D. Deo Sharma [Publisher] [Google Scholar]
Information Content of Magazine Advertising in Turkey
–Perran Akan [Publisher] [Google Scholar]
Assessing the Performance of Foreign Equity Ventures: The Case of Turkish Manufacturing FDI Firms
–Harun Kaya, Deniz Erden [Publisher] [Google Scholar]