TOC: Intl Mar Rev
Introduction
International Marketing Review, 24(6)
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International Marketing Review
Relevant ARCategory: Marketing Journals |
Benevolence in the importer-exporter relationship: Moderating role of value similarity and cultural familiarity
–Dong-Jin Lee, Moonkyu Lee, Jaebeom Suh [Publisher] [Google Scholar]
Market, industry, and company influences on global product standardization
–Thomas L. Powers, Jeffrey J. Loyka [Publisher] [Google Scholar]
Project business: a distinct mode of internationalization
–Richard A. Owusu, Maqsood Sandhu, Sören Kock [Publisher] [Google Scholar]
The impact of ownership: Location-specific advantages and managerial characteristics on SME foreign entry mode choices
–José Carlos Pinho [Publisher] [Google Scholar]
An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers
–Leonidas C. Leonidou, Constantine S. Katsikeas, Dayananda Palihawadana, Stavroula Spyropoulou [Publisher] [Google Scholar]