European Retail Research


Annual book to focus on relevant aspects of retail theory and practice; Deadline for issue I 29 Feb 2008

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Call for Papers

EUROPEAN RETAIL RESEARCH is calling for papers that focus on relevant aspects of retail theory and practice.


EUROPEAN RETAIL RESEARCH is a new annual that is in the tradition of the reputable and distinguished book series „Handelsforschung“ (Retail Research) which has been published by Prof. Dr. Volker Trommsdorff in Germany for more than two decades.

With Volume 22 appearing in 2008, Prof. Trommsdorff handed over this publication to a team currently consisting of retail researchers from Austria, Germany, and Switzerland.

The aim of the new book is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

Following the international development in the field of retail research and publication, the new team has decided to introduce some changes and extensions to the book concept:

  • Language – articles will appear in English
  • Content – manuscripts will be double-blind reviewed and the book will invite manuscripts from a wider regional context but with a focus on Europe
  • Institutional – a permanent team of editors will be supported by an Editorial Advisory Board
  • Frequency – EUROPEAN RETAIL RESEARCH will be published in two books per year, Issue I in fall and Issue II in spring

The review process will support the authors in enhancing the uality of their work and will offer the authors a reviewed book as a publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so the book is intended to become a quick publication platform.


EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or concep-tual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome, e.g.

  • different institutions in the value chain, e.g. customers, retailers, wholesalers, traders, service companies such as logistics service providers, but also manufacturers’ distribution activities,
  • different value chain processes, esp. marketing-orientated processes (e.g. innovation, customer relationship management, category management), supply chain processes (e.g. purchasing, logistics, operations), organisational processes, informational, or financial management processes,
  • different aspects of retail management and retail marketing, e.g. retail corporate and competitive strategies, incl. internationalisation, retail formats, e-commerce, customer behaviour, branding and store image, retail location, assortment, pricing, service, communication, in-store marketing, human resource management,
  • different aspects of distribution systems, e.g. strategies, sales management, key account management, vertical integration, alliances and networks, channel power, conflicts, and multi channel strategies.

However, EUROPEAN RETAIL RESEARCH is also interested in manuscripts that focus on wholesaling, distribution concepts, specific company strategies or country markets and we accept that non-English literature is used and referred to.


Basically, we are considering two types of papers; both can based either on large-scale empirical data, on the case-study method or conceptual issues. Papers can be submitted either as research articles or as practice-based articles.

  • Research articles should provide a relevant and significant contribution to theory and practice; they are theoretically well grounded and methodologically on a high level.
  • Manuscripts submitted as more practice- or conceptual-based articles show new questions, issues, solutions and contributions out of the practice or conceptual issues. These papers are selected based on relevance and continuing importance to the future retail research community as well as originality.

In addition, the editors will invite articles from specific authors, which will also be double blind reviewed, but address the retailing situation in a specific European country.


For the 22nd Volume (publication in October 2008 and April 2009), the following deadlines are important:

  • Issue I (publication in October 2008): submission deadline 02/29/2008, notification of acceptance: 04/30/2008, re-submission of revised manuscript: 06/30/2008.
  • Issue II (publication in April 2009): submission deadline 08/31/2008, notification of acceptance: 10/31/2008, re-submission of revised manuscript: 01/31/2009.

    An electronic database with all published articles will be prepared and will be available with an adequate delay after the printed edition.


Contributions should be submitted in English language in Microsoft Word format by e-mail to the current EUROPEAN RETAIL RESEARCH managing editor Bernhard Swoboda ( or to

The manuscript including summary, references, tables and figures should as a rule have between 15-25 pages in a usual setting (max. 10,000 words). A summary of no more than 150 words must be included.

Submitted papers must be written according to EUROPEAN RETAIL RESEARCH’s author guidelines (further information on

Manuscripts are reviewed with the understanding that they are substantially new, have not been previously published in English and in whole (including book chapters), have not been previously accepted for publication, are not under consideration by any other publisher, and will not be submitted elsewhere until a decision is reached regarding their publication in EUROPEAN RETAIL RESEARCH. The only exceptions are papers in conference proceedings that we treat as work-in-progress.

EUROPEAN RETAIL RESEARCH would like to ease the process of transferring specific retail research in different countries (European and Overseas) into a reviewed English publication. This should be interesting especially for young and promising researchers. We support – differing from most other journals – therefore also manuscripts that might not be written in perfect English and offer to support the proof reading process in case of acceptance.

Papers submitted to EUROPEAN RETAIL RESEARCH will be evaluated on their expected contribution to retailing and related topics as outlined in the EUROPEAN RETAIL RESEARCH Philosophy.


In the editorial advisory board, a number of distinguished experts in retail research from different countries support the editors:

  • Steve Burt, University of Stirling, United Kingdom
  • Gérard Cliquet, University of Rennes I, France
  • Enrico Colla, Negocia, France
  • Ulf Elg, Lund University, Sweden
  • Martin Faßnacht, WHU, Germany
  • Marc Filser, University of Dijon, France
  • Thomas Foscht, University of California Green Bay, USA
  • Huan Carlos Gázquez Abad, University of Almeria, Spain
  • Arieh Goldman, Hebrew University, Israel
  • Andrea Gröppel-Klein, Saarland University, Germany
  • Herbert Kotzab, Copenhagen Business School, Denmark
  • Michael Levy, Babson College, USA
  • Cesar M. Maloles III, University of California Green Bay, USA
  • Peter J. McGoldrick, Manchester University, UK
  • Richard Michon, Ryerson University, Canada
  • Dirk Möhlenbruch, University Halle-Wittenberg, Germany
  • Heili Paavola, University of Tampere, Finland
  • Luca Pellegrini, IULM University Milan, Italy
  • Barry Quinn, University of Ulster, Northern Ireland
  • Will Reijnders, Tilburg University, The Netherlands
  • Thomas Reutterer, Vienna University of Economics and Business Administration, Austria
  • Jonathan Reynolds, Oxford Institute of Retail Management, United Kingdom
  • Sharyn Rundle-Thiele, University of Southern Queensland, Australia
  • Brenda Sternquist, Michigan State University, USA
  • Gilbert Swinnen, Universiteit Hasselt, Belgium
  • Ikuo Takahashi, Keio University, Japan
  • Waldemar Toporowski, University of Goettingen, Germany
  • Volker Trommsdorff, Technical University Berlin, Germany
  • Gianfranco Walsh, University of Koblenz-Landau, Germany
  • Barton Weitz, University of Florida, Gainesville
  • Joachim Zentes, Saarland University, Germany


  • Dirk Morschett, University of Fribourg, Switzerland,
  • Thomas Rudolph, University of St. Gallen, Switzerland,
  • Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria,
  • Hanna Schramm-Klein, Saarland University, Germany,
  • Bernhard Swoboda, University of Trier, Germany (managing editor for the 22nd volume),

Managing Editor Contact

Prof. Dr. Bernhard Swoboda, University of Trier, Chair for Marketing and Retailing, Universitaetsring
15, D-54286 Trier, Germany. Tel: +49/651/201-3050; Fax: +49/681/201-4165; E-mail:


Questions or comments regarding this publication are very welcome. They may be sent to one of the members of the Editorial Board (see above) or to via e-mail. Full information for prospective contributors is available at: