TOC: European J Mar


European Journal of Marketing, 41(11/12)

 ARC: Community: ELMAR: TOC

areas: management: journals

European Journal of Marketing 

Relevant ARCategory: Marketing Journals 

Towards effective poster presentations: an annotated bibliography
Douglas Brownlie [Publisher] [Google Scholar]

New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
Tony Woodall [Publisher] [Google Scholar]

Sensing the scent of service success
Lena Goldkuhl, Maria Styvén [Publisher] [Google Scholar]

Developing a scale for stakeholder orientation
Oliver H.M. Yau, Raymond P.M. Chow, Leo Y.M. Sin, Alan C.B. Tse, C.L. Luk, Jenny S.Y. Lee [Publisher] [Google Scholar]

Re-evaluating green marketing strategy: a stakeholder perspective
Jaime Rivera-Camino [Publisher] [Google Scholar]

Limit conjoint analysis and Vickrey auction as methods to elicit consumers’ willingness-to-pay: An empirical comparison
Christina Sichtmann, Susanne Stingel [Publisher] [Google Scholar]

Consumer complaint behaviour of Asians and non-Asians about hotel services: An empirical analysis
Eric W.T. Ngai, Vincent C.S. Heung, Y.H. Wong, Fanny K.Y. Chan [Publisher] [Google Scholar]

Perceived relationship quality and post-purchase perceived value: An integrative framework
Miguel A. Moliner, Javier Sánchez, Rosa M. Rodríguez, Luís Callarisa [Publisher] [Google Scholar]

A review of the foundation, international marketing strategies, and performance of international new ventures
Arild Aspelund, Tage Koed Madsen, Øystein Moen [Publisher] [Google Scholar]

The impact of relationships on changes in internationalisation strategies of SMEs
Henrik Agndal, Sylvie Chetty [Publisher] [Google Scholar]

Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study
Tim Mazzarol, Jillian C. Sweeney, Geoffrey N. Soutar [Publisher] [Google Scholar]

The importance of packaging attributes: a conjoint analysis approach
Pinya Silayoi, Mark Speece [Publisher] [Google Scholar]

Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers’ evaluation of food products
George Chryssochoidis, Athanassios Krystallis, Panagiotis Perreas [Publisher] [Google Scholar]