New Direct Marketing Editor
Emerald is pleased to announce that Amanda Broderick will be the next editor of Direct Marketing: an International Journal
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New Editor for Direct Marketing: an International Journal
Emerald is pleased to announce that from the beginning of volume 2, Direct Marketing: an International Journal will be edited by Professor Amanda Broderick (Coventry University, UK). Professor Broderick is Professor of Marketing and Advertising at Coventry Business School, and co-author of the market-leading textbook Integrated Marketing Communications (Pearson).
About the journal
Direct Marketing: an International Journal combines academic research with practitioner-focused "best practices" application-based content. Each issue contains peer-reviewed articles, book reviews and an “industry perspective” on global direct marketing activities, and provides a unique outlet for increasing our understanding of direct marketing and multi-channel marketing activities through both basic and applied research.
Authors, both academic and practitioners, are encouraged to submit manuscripts which reflect cutting-edge thinking in direct marketing and multi-channel marketing-related fields, as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of direct/multi-channel marketing strategies and tactics.
Papers for DMIJ should be between 4,000 and 6,000 words in length. They should be submitted electronically to Amanda Broderick at firstname.lastname@example.org.
Further details on how to prepare articles for publication can be found at the journal homepage: www.emeraldinsight.com/dmij.htm.
To subscribe to DMIJ and receive all 2008 issues of the journal in print and online, please email email@example.com.
For a full list of all journals published by Emerald, visit www.emeraldinsight.com/journals.