New Direct Marketing Editor


Emerald is pleased to announce that Amanda Broderick will be the next editor of Direct Marketing: an International Journal

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New Editor for Direct Marketing: an International Journal

Emerald is pleased to announce that from the beginning of volume 2, Direct Marketing: an International Journal will be edited by Professor Amanda Broderick (Coventry University, UK). Professor Broderick is Professor of Marketing and Advertising at Coventry Business School, and co-author of the market-leading textbook Integrated Marketing Communications (Pearson).

About the journal

Direct Marketing: an International Journal combines academic research with practitioner-focused "best practices" application-based content. Each issue contains peer-reviewed articles, book reviews and an “industry perspective” on global direct marketing activities, and provides a unique outlet for increasing our understanding of direct marketing and multi-channel marketing activities through both basic and applied research.

Authors, both academic and practitioners, are encouraged to submit manuscripts which reflect cutting-edge thinking in direct marketing and multi-channel marketing-related fields, as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of direct/multi-channel marketing strategies and tactics.

Manuscript submission

Papers for DMIJ should be between 4,000 and 6,000 words in length. They should be submitted electronically to Amanda Broderick at

Further details on how to prepare articles for publication can be found at the journal homepage:

To subscribe to DMIJ and receive all 2008 issues of the journal in print and online, please email

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