TOC: Industrial Mar Man


Industrial Marketing Management, 36(8)

 ARC: Community: ELMAR: TOC

areas: b2b: journals

Industrial Marketing Management 

Relevant ARCategory: Marketing Journals 

Performance implications of the direct and moderating effects of centralization and formalization on customer orientation
Seigyoung Auh and Bulent Menguc [Publisher] [Google Scholar]

How buyers’ expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
S. Subba Rao, Dothang Truong, Sylvain Senecal and Thuong T. Le [Publisher] [Google Scholar]

Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms
Chien-Wei Chen, Chung-Chi Shen and Wan-Yu Chiu [Publisher] [Google Scholar]

Unmet adoption expectation as the key to e-marketplace failure: A case of Taiwan’s steel industry
Yu-Hui Tao, Chia-Ping Chen and Chia-Ren Chang [Publisher] [Google Scholar]

A professional services firm’s competence development
Gabriel Baffour Awuah [Publisher] [Google Scholar]

Industrial global brand leadership: A capabilities view
Michael Beverland, Julie Napoli and Adam Lindgreen [Publisher] [Google Scholar]

Building commitment in buyer–seller relationships: A tie strength perspective?
Michael A. Stanko, Joseph M. Bonner and Roger J. Calantone [Publisher] [Google Scholar]

The globalization strategies of business-to-business born global firms in the wireless technology industry
Riku Laanti, Mika Gabrielsson and Peter Gabrielsson [Publisher] [Google Scholar]

The antecedents and consequence of functional and dysfunctional conflict between Marketing Managers and Sales Managers
Graham R. Massey and Philip L. Dawes [Publisher] [Google Scholar]