ARC: Community: ELMAR: TOC areas: b2b: journals

Industrial Marketing Management  Relevant ARCategory: Marketing Journals

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Performance implications of the direct and moderating effects of centralization and formalization on customer orientation
–Seigyoung Auh and Bulent Menguc [Publisher] [Google Scholar]

How buyers’ expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
–S. Subba Rao, Dothang Truong, Sylvain Senecal and Thuong T. Le [Publisher] [Google Scholar]

Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms
–Chien-Wei Chen, Chung-Chi Shen and Wan-Yu Chiu [Publisher] [Google Scholar]

Unmet adoption expectation as the key to e-marketplace failure: A case of Taiwan’s steel industry
–Yu-Hui Tao, Chia-Ping Chen and Chia-Ren Chang [Publisher] [Google Scholar]

A professional services firm’s competence development
–Gabriel Baffour Awuah [Publisher] [Google Scholar]

Industrial global brand leadership: A capabilities view
–Michael Beverland, Julie Napoli and Adam Lindgreen [Publisher] [Google Scholar]

Building commitment in buyer–seller relationships: A tie strength perspective?
–Michael A. Stanko, Joseph M. Bonner and Roger J. Calantone [Publisher] [Google Scholar]

The globalization strategies of business-to-business born global firms in the wireless technology industry
–Riku Laanti, Mika Gabrielsson and Peter Gabrielsson [Publisher] [Google Scholar]

The antecedents and consequence of functional and dysfunctional conflict between Marketing Managers and Sales Managers
–Graham R. Massey and Philip L. Dawes [Publisher] [Google Scholar]

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