TOC: Mar Intel & Plan


Marketing Intelligence & Planning, 25(6)

 ARC: Community: ELMAR: TOC

areas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

“i-Branding”: developing the internet as a branding tool
Geoffrey J. Simmons [Publisher] [Google Scholar]

An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels
Bill Chitty, Steven Ward, Christina Chua [Publisher] [Google Scholar]

Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong
Y.H. Wong, Humphry Hung, Wing-ki Chow [Publisher] [Google Scholar]

Influences on supplier repurchase selection of UK importers
Donna Gill, B. (Ram) Ramaseshan [Publisher] [Google Scholar]

Measuring the effectiveness of marketing information systems: An empirically validated instrument
Spiros P. Gounaris, George G. Panigyrakis, Kalliopi C. Chatzipanagiotou [Publisher] [Google Scholar]

Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya
S.M. Musyoka, S.M. Mutyauvyu, J.B.K. Kiema, F.N. Karanja, D.N. Siriba [Publisher] [Google Scholar]