ARC: Community: ELMAR: TOC areas: management: journals

Marketing Intelligence & Planning  Relevant ARCategory: Marketing Journals

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“i-Branding”: developing the internet as a branding tool
–Geoffrey J. Simmons [Publisher] [Google Scholar]

An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels
–Bill Chitty, Steven Ward, Christina Chua [Publisher] [Google Scholar]

Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong
–Y.H. Wong, Humphry Hung, Wing-ki Chow [Publisher] [Google Scholar]

Influences on supplier repurchase selection of UK importers
–Donna Gill, B. (Ram) Ramaseshan [Publisher] [Google Scholar]

Measuring the effectiveness of marketing information systems: An empirically validated instrument
–Spiros P. Gounaris, George G. Panigyrakis, Kalliopi C. Chatzipanagiotou [Publisher] [Google Scholar]

Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya
–S.M. Musyoka, S.M. Mutyauvyu, J.B.K. Kiema, F.N. Karanja, D.N. Siriba [Publisher] [Google Scholar]

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