TOC: J Services Mar


Journal of Services Marketing, 21(6)

 ARC: Community: ELMAR: TOC

areas: services: journals

Journal of Services Marketing 

Relevant ARCategory: Marketing Journals 

Internationalization of services: identifying the building-blocks for future research
Rajshekhar G. Javalgi, Charles L. Martin [Publisher] [Google Scholar]

The internationalization of hospitality firms: factors influencing a franchise decision-making process
Levent Altinay [Publisher] [Google Scholar]

Service quality and satisfaction: an international comparison of professional services perceptions
Linda C. Ueltschy, Michel Laroche, Axel Eggert, Uta Bindl [Publisher] [Google Scholar]

International market selection: measuring actions instead of intentions
Nicholas Alexander, Mark Rhodes, Hayley Myers [Publisher] [Google Scholar]

Positioning strategies of international and multicultural-oriented service brands
Charles Blankson, Stavros P. Kalafatis [Publisher] [Google Scholar]

The service encounter in a multi-national context
Bruce D. Keillor, Dale Lewison, G. Tomas M. Hult, William Hauser [Publisher] [Google Scholar]