ARC: Community: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
–Julian Ming-Sung Cheng, Lily Shui-Lien Chen, Julia Ying-Chao Lin, Edward Shih-Tse Wang [Publisher] [Google Scholar]

Message framing strategies for new and mature products
–Raj Arora [Publisher] [Google Scholar]

Developing a stakeholder analysis to aid bio-based product innovation
–Gael M. McDonald, Shaun Killerby, Frances Maplesden, Deborah Rolland [Publisher] [Google Scholar]

Understanding price premium for grocery products: a conceptual model of customer-based brand equity
–Johan Anselmsson, Ulf Johansson, Niklas Persson [Publisher] [Google Scholar]

Asymmetric quality-tier competition: an alternative explanation
–K. Sivakumar [Publisher] [Google Scholar]

Late bidding and the auction price: evidence from eBay
–Jianwei Hou [Publisher] [Google Scholar]

Branded generations: baby boomers moving into the seniors market
–Susan Dann [Publisher] [Google Scholar]

Selection as a new product development process: the case of Vertical Branding, Inc.
–Dennis Pitta [Publisher] [Google Scholar]

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