TOC: J Prod Brand Man


Journal of Product & Brand Management, 16(6)

 ARC: Community: ELMAR: TOC

areas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
Julian Ming-Sung Cheng, Lily Shui-Lien Chen, Julia Ying-Chao Lin, Edward Shih-Tse Wang [Publisher] [Google Scholar]

Message framing strategies for new and mature products
Raj Arora [Publisher] [Google Scholar]

Developing a stakeholder analysis to aid bio-based product innovation
Gael M. McDonald, Shaun Killerby, Frances Maplesden, Deborah Rolland [Publisher] [Google Scholar]

Understanding price premium for grocery products: a conceptual model of customer-based brand equity
Johan Anselmsson, Ulf Johansson, Niklas Persson [Publisher] [Google Scholar]

Asymmetric quality-tier competition: an alternative explanation
K. Sivakumar [Publisher] [Google Scholar]

Late bidding and the auction price: evidence from eBay
Jianwei Hou [Publisher] [Google Scholar]

Branded generations: baby boomers moving into the seniors market
Susan Dann [Publisher] [Google Scholar]

Selection as a new product development process: the case of Vertical Branding, Inc.
Dennis Pitta [Publisher] [Google Scholar]