ARC: Community: ELMAR: Posting

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Very soon I am going to teach MBA class. This is the first time for me, therefore, I am seeking your advice please.

In more details: the course title will be: "Marketing in the digital age". The students are either managers or employed in public or private companies. They have at least 2 years of working experience. Others have much longer than that. The students, actually, are divided into two groups; the first one has a bit of knowledge about Marketing. The other group is engineering and hardly has any marketing knowledge.

I am looking for:

1. The best way to approach teaching in the MBA level
2. What activities would be both informative and interesting to the students. Many experienced Profs. told me that case studies is the best way. Maybe, but it can not be the only way. I think. If so, what other activities they could do so they learn and never feel board, especially that each class will last for 4 hours. In total, I will be teaching them 32 hours.
3. What is the best assignments I should be giving?
4. I will be using the following text book: "Principles of Marketing" by Kotler. Any other book, CD,DVD, I should get?
5. How about simulations and software? Can they help me? If so, which one I should get?
6. finally, how can I make the class closer to applied one rather than theoretical one?

You kind help is highly appreciated,

Samaa Taher Attia
Assistant Professor of Marketing
Marketing Track
Department of Business Administration
College of Business and Economics (CBE)
United Arab Emirates University
United Arab Emirates
sataher@yahoo.com

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